Brand Manager
About Tekion:
Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe.
Job Introduction:
Tekion is looking for a Brand Manager to own the day-to-day brand operations that shape how the world sees us. You will manage brand initiatives, standards, digital asset management, website content, and customer storytelling-ensuring consistency and impact across every touchpoint as the tools, workflows, and channels that support them continue to evolve. You will balance creative direction with process optimization to strengthen Tekion's market identity and drive customer engagement. This is a high-visibility role at the intersection of brand strategy, content operations, and cross-functional collaboration.
Key Roles and Responsibilities
Collaborates with cross-functional teams and platforms within marketing and across Tekion including product, product marketing, emerging product, value, sales, and design to deliver cohesive brand experiences
Identifies opportunities to apply AI tools and agents to marketing and content workflows, improving speed and efficiency across brand operations
Drives customer story development and maintains existing content assets, ensuring they reflect current product capabilities and brand standards
Executes, and maintains customer-facing content across external communications, digital channels, and go-to-market materials - ensuring messaging reflects current product capabilities and brand standards
Owns the digital asset management ecosystem and sales enablement library, organizing and governing resources across platforms to ensure accuracy, version control, and brand consistency
Conducts market research to understand industry and competitor initiatives and applies insights to optimize brand activities.
Identifies and implements workflow process optimizations that improve production efficiency, review cycles, and cross-team coordination.
Guides creative teams on marketing concepts, content direction, and visual storytelling.
Champions the brand internally, ensuring cross-departmental understanding and alignment with brand standards.
Supports event marketing through content and product messaging guidance, and on-brand asset delivery
Manages the flow of product updates into marketing and brand content, streamlining how new capabilities and releases are distributed across marketing assets Leads the development of annual market trend analysis and competitive positioning content that serves as a foundational marketing resource throughout the year
Basic Qualifications
Hands-on experience using AI tools and building AI agents or workflows to streamline content production, marketing operations, or creative processes
4+ years of experience in marketing, content operations, or related roles - with demonstrated ownership of brand programs from strategy through execution.
Bachelor's degree in Marketing, Communications, Business, or a related field
Proven success managing brand campaigns, content programs, and cross-functional marketing initiatives
Strong creative judgment and experience producing high-impact content and messaging
Excellent communication, organizational, and stakeholder management skills
Ability to follow established project management processes, track deliverables across workstreams, and meet deadlines in a fast-paced environment
Highly organized, adaptable, and collaborative - comfortable navigating shifting priorities, managing multiple stakeholders, incorporating feedback from diverse perspectives, and working cross-functionally with minimal friction
Experience in the automotive or dealership technology industry, preferred but not required
Proficient across core marketing and business tools, including Microsoft Office, Apple/macOS, email platforms (e.g., HubSpot), survey tools (e.g., Microsoft Forms), and collaboration platforms such as SharePoint and Confluence
Excellent written and verbal communication skills with strong attention to detail
Perks & Benefits
Competitive compensation and generous stock options
100% employer-paid top-of-the-line medical, dental and vision coverage
Great benefits including unlimited PTO, parental leave and free snacks and beverages
The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
Work on the latest and coolest technologies - everything is home-grown and built ground-up
A dynamic work environment with a strong sense of community and collaboration
The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
Exciting opportunities for career growth and development
Current Tekion Employees: Please apply via the Internal Job Board in Ashby
Note: Tekion recently transitioned to a new recruiting tool and we appreciate your patience and feedback as we adjust to our new system!
Tekion is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, victim of violence or having a family member who is a victim of violence, the intersectionality of two or more protected categories, or other applicable legally protected characteristics.
For more information on our privacy practices, please refer to our Applicant Privacy Notice here.