Digital Marketing Manager

About Tentworks Interactive

Tentworks Interactive is a global indie game studio headquartered in Singapore, with offices in San Francisco and Bangalore. Our mission is to make India a global contender in the gaming industry by developing innovative and high-quality strategy games.

Our flagship title, Becoming Pablo, is a roguelike grand strategy and tower defense game set between the 1970s and 1990s. As we expand our global presence, we are looking for a passionate and experienced Marketing Manager to lead our marketing efforts and build a thriving player community.

Job Description

We are seeking a dynamic and results-driven Marketing Manager to lead the marketing initiatives for Becoming Pablo and strengthen the Tentworks Interactive brand worldwide. This role requires a strategic thinker with hands-on experience in game marketing, community management, and global campaign execution.

You will work closely with the CMO, third-party publishing partners, and cross-functional teams to deliver impactful marketing strategies across digital platforms, social media, PR, and industry events.

Game & Brand Marketing

• Develop and execute global marketing strategies for Becoming Pablo and future titles.
• Build and enhance Tentworks Interactive’s brand visibility worldwide.
• Collaborate with third-party publishing and marketing partners.
• Align marketing initiatives with business and revenue objectives.

Community & Social Media Management

• Manage and grow Tentworks’ presence on Discord, Reddit, Twitter/X, LinkedIn, YouTube, and Instagram.
• Own and moderate the official Discord server and Reddit account.
• Foster a highly engaged global community.
• Plan and execute AMAs, developer updates, and community-driven campaigns.

Steam & Platform Marketing

• Optimize the Steam store page, assets, and promotional campaigns.
• Drive wishlist growth and conversions.
• Support Early Access and full-release marketing strategies.

Influencer, PR & Communications

• Identify, engage, and manage relationships with influencers, creators, and media.
• Coordinate PR initiatives, press releases, and interviews.
• Support crisis communication and reputation management.

Performance & Growth Marketing

• Plan and execute paid marketing campaigns across digital channels.
• Monitor and optimize campaign performance using data-driven insights.
• Track KPIs such as wishlists, engagement, and ROI.

Events & Industry Presence

• Represent Tentworks Interactive at trade shows and gaming events in India and internationally.
• Support brand activations and partnerships.

Key Performance Indicators (KPIs)

• Growth in Steam wishlists within the first six months.
• Sales performance post-launch.
• Engagement and growth across Discord and Reddit.
• Influencer reach and media coverage.
• ROI from paid marketing campaigns.
• Brand awareness and global visibility.

Requirements

• 4-7 years of experience in marketing within the gaming industry.
• Proven track record in game marketing and community management.
• Hands-on experience managing Discord and Reddit communities.
• Strong understanding of the global PC gaming ecosystem.
• Experience with Steam platform marketing and product launches.
• Expertise in social media, influencer marketing, and PR.
• Experience in performance marketing and paid acquisition.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and storytelling abilities.
• Ability to collaborate with global teams and external partners.
• Willingness to travel for trade shows and industry events.

Preferred Qualifications

• Experience launching games on Steam or other PC platforms.
• Background in indie game marketing or working with publishers.
• Familiarity with tools such as Hootsuite, Sprout Social, HypeAuditor, Google Analytics, and Steamworks.
• Experience with crisis management and brand communications.
• Passion for strategy, tycoon, simulation, or tower defense games.

Benefits

• Performance-based bonuses tied to wishlist and sales targets.
• Hybrid work model (3 days in-office, 2 days remote).
• Opportunity to work on globally recognized strategy games.
• International exposure and collaboration with global teams.
• Travel opportunities to industry events and trade shows.
• A chance to contribute to India’s rise in the global gaming industry.