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Salary
≈ $18k – $45k per year (Estimated)
Location
In office (Beijing)
Seniority
Junior · 2+ years exp

Confirmed on the employer's own hiring board on Oct 24, 2026. First seen by Alion on Sep 6, 2026. Texas Instruments scores B on the Alion truth index.

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Headquartered in Dallas, Texas, Texas Instruments is a global semiconductor design and manufacturing company that develops analog chips and embedded processors. The firm serves tens of thousands of customers worldwide, helping them create advanced electronics for industrial, automotive, personal electronics, and enterprise markets. Through continuous innovation in semiconductor technology, the corporation plays a pivotal role in shaping modern electronic systems and power management solutions.

Change the world. Love your job.

The Field Applications Engineer Microcontrollers (FAEM) is responsible for partnering with Sales and providing MCU related technical expertise throughout the sales cycle. The FAEM proactively identifies current products and/or creative solutions to solve existing customer projects and create new functionality/opportunities. In this role, the FAEM also uses in-depth product knowledge to provide technical expertise to gain credibility and develop relationships with customers.

Responsibilities include:

  • Win new customer design commitments
  • Take customers' designs to revenue by providing prompt and thorough technical support for on-going design activity
  • Understand customer MCU requirements and propose solutions with TI, Customer, or third party software
  • Recommend and implement system processor solutions to customers in a consultative role
  • Work closely with the sales team and product group to capture new processor business and successfully take it to revenue
  • Constantly apply lessons learned from customer engagements to refine our competitive understanding
  • Use customer and competitive knowledge to tailor feedback to the product group for new product development
  • Have a grasp of the specific business value ($) that new product enhancements will produce
  • Constantly making technical contributions back to TI's technical community through informal (flex teams, technical forums) and formal (application notes, Tech Day presentations) channels
  • Develop design winning embedded processor customer proposals by recommending optimal solutions to customers; factoring in all technical, cost, time to market and business issues
  • Provide companion system s/w architecture solutions to customers factoring in technical feasibility, integration complexity and related business issues (licensing, intellectual property, costs)
  • Have a system level architecture understanding of complex embedded systems: LPW, motor control, audio/video, telecom, security
  • Comprehend and debug complex systems issues (hardware interaction with software and external components)
  • Debug other engineers' designs: hardware and software using TI and industry development tools and test equipment

Minimum requirements:

  • Minimum education (i.e., bachelor's degree in electrical engineering)
  • Minimum of 2 years of experience

Preferred qualifications:

  • Strong verbal and written communication skills
  • Strong presentation skills, with ability to effectively relate materials to customers
  • Demonstrated strong analytical and problem solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery
  • Ability to work effectively in an interrupt-driven, fast-paced and rapidly changing environment
  • Demonstrated ability to build strong, influential relationships
  • Ability to efficiently context-switch between multiple concurrent tasks
  • Ability to advocate for customer needs (with an understanding of “why”) back into the TI product groups
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