Appointment Setter / Sales Development Representative (SDR) - The Archetype Strategy

About Us

AIS is a leading workforce solutions provider specializing in skilled labor and staffing services for data center construction projects throughout the United States. We help contractors, subcontractors, and project owners secure the workforce needed to successfully complete mission-critical construction projects.

We are seeking a highly motivated Appointment Setter / Sales Development Representative (SDR) to support our sales team by identifying prospective clients, generating interest, and scheduling qualified meetings with key decision-makers.

This position is remote and based in South America, supporting a U.S.-based sales team and client base at AIS.

Position Summary

The Appointment Setter / SDR is responsible for outbound prospecting and appointment setting for the AIS sales team. This individual will contact prospective clients, introduce our workforce solutions, qualify opportunities, and schedule meetings between prospects and our sales representatives.

The ideal candidate has experience working with blue-collar industries, workforce solutions, staffing, recruiting, or construction-related businesses and is comfortable speaking with decision-makers in the U.S. construction market.

Responsibilities

• Conduct outbound cold calls to prospective clients throughout the United States.
• Identify and engage decision-makers including Project Managers, Construction Managers, Superintendents, Operations Managers, HR Managers, and Business Owners.
• Introduce AIS services and communicate our workforce solutions value proposition.
• Qualify prospects based on project needs, labor demands, and workforce challenges.
• Schedule appointments and sales meetings for Business Development Managers and Sales Directors.
• Follow up with prospects through phone calls, emails, and LinkedIn outreach.
• Maintain accurate records of prospect interactions within the CRM system.
• Build and manage a pipeline of qualified opportunities.
• Meet daily, weekly, and monthly activity and appointment-setting goals.
• Collaborate with the AIS sales team to ensure a smooth handoff of qualified leads.

Required Qualifications

• Fluent English (spoken and written) with excellent communication skills.
• Ability to confidently communicate with U.S.-based executives, managers, and business owners.
• Neutral or easily understandable English-speaking accent preferred.
• Minimum 1-2 years of experience in appointment setting, lead generation, cold calling, inside sales, or business development.
• Experience working with blue-collar industries such as construction, electrical, mechanical, manufacturing, industrial services, logistics, warehousing, staffing, or skilled trades.
• Understanding of workforce solutions, labor supply, staffing, recruiting, or skilled trades hiring.
• Strong phone presence and ability to build rapport quickly with prospects.
• Comfortable making 75-150 outbound calls per day.
• Experience using CRM platforms to track activities and appointments.
• Self-motivated with the ability to work independently in a remote environment.
• Reliable high-speed internet connection and professional home office setup.

Preferred Qualifications

• Experience working for a staffing agency, recruiting firm, workforce solutions provider, or labor supply company.
• Experience supporting construction, industrial, manufacturing, or data center projects.
• Familiarity with skilled trades such as electricians, HVAC technicians, pipefitters, ironworkers, carpenters, laborers, and low-voltage technicians.
• Experience scheduling appointments for sales executives, account managers, or business development teams.
• Experience working with U.S.-based clients and understanding U.S. business culture.