Director, Integrated Marketing — Advanced Hydration
Job Description Summary:
Advanced Hydration is a dynamic, fast-paced business unit at The Coca-Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever-changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.
The Director, Integrated Marketing leads the development and execution of integrated marketing strategies for the Advanced Hydration portfolio (BODYARMOR, POWERADE, vitaminwater, smartwater) across multiple key bottling partners. This role owns the end-to-end integrated marketing plan for the territory-translating national brand strategies into localized, high-impact programs that drive consumer awareness, education, trial, and in-market execution. Operating in a highly matrixed environment, this role succeeds through strong cross-functional leadership, bottler partnership, disciplined execution, and measurable results.
Responsibilities
- Own and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio (BODYARMOR, POWERADE, vitaminwater, smartwater) across multiple bottlers.
- Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution.
- Lead bottler-facing marketing communication-aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards.
- Serve as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation.
- Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs.
- Partner cross-functionally with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership to deliver integrated plans across all consumer touchpoints.
- Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation.
- Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership.
- Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage strongly preferred).
Location: Northeast Region (must be in NH, NY, or NJ, or PA)
- Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels.
- Strong experience working with bottlers, distributors, or franchise partners, influencing execution without direct authority.
- Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps.
- Excellent communication, collaboration, and stakeholder influence skills.
- Highly organized self-starter with the ability to manage multiple priorities and move quickly from strategy to execution.
- Strong analytical skills with proficiency in Excel and PowerPoint.
- Willingness to travel up to ~50% to support bottler engagement and in-market execution.
Skills:
Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales ProcessPay Range:
United States: 167,520 - 185,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
26% - 50%Relocation Provided:
YesJob Posting End Date:
September 17, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.