Senior Associate, Product - L&D, EIP

About The/Nudge :

The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals, and youth across rural development, agriculture, skilling, and economic inclusion, in partnership with 15+ central and state governments.

Our economic inclusion journey towards serving 25 million Indians spans 10 states and currently reaches over 1.5 million people. Through our incubator, accelerator, and grand challenges, we have supported 200+ social entrepreneurs, including Forbes 30 Under 30 honorees, Earthshot Prize winners, and nationally recognized changemakers.

Founded with the support of 130+ eminent philanthropists, 40+ corporates, and 15+ foundations, The/Nudge is working towards a poverty-free India, within our lifetime.

What are we solving for?

We are solving for households in poverty who are also financially and socially vulnerable through a targeted, multi-faceted, and sequenced model called the graduation approach, which has demonstrated that we can durably pull households out of poverty.

At The/Nudge Institute, we have been piloting this program for the past 3 years and are now scaling it across multiple states. Our purpose is to enable the most excluded individuals to become contributing members of the economy. We will :

• Enable the government to adopt by providing research, design, and implementation support
• Continue to iterate on the program design to create impact at scale through our own implementation efforts
• Support more NGOs in adopting the graduation approach by offering technical expertise and capacity building
• Build evidence on the graduation approach to nudge governments to adopt at scale
• Develop technology solutions that enable NGOs and governments to adopt and implement the program at scale and with quality

About the role :

What are some of the principles/ approaches we use?

• First principles thinking
• Human centered design (thoughtful, action oriented, experimental & iterative process) with a gender lens (unbiased and reflective approach)
• Systems thinking (analytical, stakeholder oriented and holistic)
• Strategic planning (result oriented, logical & coherent with clearly defined outcomes, grounded in current realities)

Who are we looking for in this role ?

We seek an experienced, highly driven individual who can work in a fast-paced environment with a good balance of content research, creative content

development and curriculum design.

The ideal candidate will have a background in creating training materials in the development sector and a keen interest

in Instruction Design and Adult Learning. They should possess content creation skills. A background in rural community training projects in India, and an understanding of poverty alleviation would be a plus. Additionally :

• Technological Curiosity: Demonstrates enthusiasm for experimenting with new tools and approaches; proactively seeks out knowledge on edtech and AI.
• Innovation Mindset: Embraces change, asks “what if,” and applies creative problem-solving to instructional challenges.
• Learner-focused: Designs with empathy and adaptability to meet diverse learning needs in various settings.
• Agility: Open to iterative design, learning from experiments, and adapting rapidly to new trends.

What will you do ?

• Design and develop engaging, learner-centred instructional content leveraging emerging technologies, multimedia, and AI tools where appropriate.
• Collaborate with subject matter experts to analyse learning needs and identify opportunities for tech-enabled solutions.
• Experiment with, evaluate, and recommend the adoption of new tools, methodologies, and AI-driven approaches in instructional design.
• Collect and analyse learner data to improve the effectiveness of programs, incorporating feedback and integrating new technologies when beneficial.
• Best Practice: Incorporate emerging and trending best practices in processes and tools.
• Knowledge Assessment: Ability to automate, design, pilot & scale up.
• Field observations from time to time - To experiment, A/B test, learn and understand the effectiveness of the tools designed and make changes where necessary.

Qualifications and Skills :

• A graduate/ postgraduate degree in Social Sciences / Sustainability Studies/ Education / Communications/Data Science.
• A background in Education or Instructional Design, LMS tools for EdTech companies, is preferable.
• A minimum of 3 years in creating and experimenting with learning content and tools.
• A demonstrable ability to create content to suit a variety of audiences.
• Expertise with Microsoft Office tools (Word, PowerPoint/Google Slides), along with Excel
• Experience developing educational modules and training materials or teaching or conducting workshops on-ground is desirable. Understanding pedagogy/andragogy will be a bonus.
• Should be prepared to travel for regular short periods for field research.
• Experience in Rural Development is a plus.
• Understanding the Monitoring & Evaluation framework is a plus.

What’s in it for you?

• Own your growth: An impact-led learning environment encourages Nudgesters to invest in their learning and capacity building needs through initiatives and policies, including L&D wallet, individual development plan and internal role change opportunities.
• Find your tribe: Our hiring philosophy emphasises intent, attitude, smarts and skills, in that order, to build a cohesive environment for Nudgesters. The organisation is committed to curating people-centric policies, enhancing how employees experience life at The/Nudge.
• Take big bets: Organisational initiatives are intended to facilitate Nudgesters with a view to the big picture, illustrated by our impact across 50000+ households, 15+ governments, 200+ social enterprises and Charcha: India’s largest social sector convening forum.
• Make it happen: A product-based approach in an action-biased environment empowers Nudgesters to implement audacious plans. Driven to fail fast, we endeavour to optimise resources in favour of programs that align with our scale ambition.

We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.