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In office (Almaty)
Employment
Full-Time
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The True Engineer is an engineering leadership and software development publication platform hosted on Substack. Authored by Adlet Balzhanov, a senior software engineering lead with background in Big Tech and high-growth enterprise scale-ups, the publication delivers monthly long-form analytical essays, career frameworks, and strategic insights for software developers, engineering managers, and technology executives. Operating under a creator-driven digital subscription model, the newsletter focuses on technical leadership tactics, staff-level engineering practices, organizational dynamics within large tech companies, and navigating the operational impacts of AI on software development.

Why work at Higgsfield AI?

Higgsfield AI is the fastest-scaling generative AI company in history, hitting $500M in annual revenue run rate, 25M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands.

We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.

What Growth Means at Higgsfield

Growth at Higgsfield is about distribution and top-line impact: new visits, sign-ups, subscriptions.

A Growth Manager here is a high-agency operator who:

  • finds viral angles and narratives, tests them publicly, reads organic signals and decides what to scale;
  • builds and manages relationships with creators, influencers and agencies end-to-end;
  • opens new distribution channels and turns them into repeatable systems;
  • creates PR moments that drive product awareness;
  • executes everything hands-on: research, vibe coding, outreach, cross-functional ops.

What You Will Do

Viral & Organic Growth

  • Find content angles and narratives for product features across Twitter/X, Instagram and YouTube;
  • Test growth hypotheses publicly, read organic response (views, usage growth), and scale what works;
  • Create newsworthy moments and PR waves that boost product visibility.

Creator & Partner Growth

  • Identify and recruit creators, influencers and agencies aligned to the product;
  • Brief, onboard and manage creator partnerships, prepare hooks and content examples;
  • Run and optimize campaigns end-to-end, manage budgets and payments;
  • Track performance and double down on what works;

New Channels & Distribution

  • Identify and launch new distribution channels and practices;
  • Build lightweight systems (Sheets, APIs, scripts, automation tools) to reduce manual work and increase throughput;
  • Adapt product and marketing strategy to market shifts.

Who We’re Looking For

We’re looking for smart hustlers - people who can sell and are AI-fluent, with a high pace of work and a habit of seeing things through.

Must-have/Mandatory Candidate Requirements

  • Fluent English;
  • Tech-savvy and AI-native: uses LLM tools daily, can vibe-code;
  • Proven track record of excellence: drove a project to a measurable result;
  • Data-driven with structured and critical thinking;
  • Creative: can generate viral angles and PR hooks from scratch;
  • Socially and culturally fluent: understands what content will land on each platform;
  • End-to-end ownership without micromanagement, and comfortable doing the “dirty” ops work;
  • Ambitious, action-biased, resilient, high-energy; handles direct and sometimes harsh feedback; ready for an intense schedule.

Good to have

  • Own product or business launched, with a measurable result;
  • Twitter-native with VC ecosystem awareness.

What This Role Is Not

This is not a fit if you:

  • prefer strategy over execution;
  • need detailed instructions to get started;
  • are uncomfortable with direct, critical feedback;
  • want predictable9-5 scheduled workdays.

Hiring Process

We move fast in hiring:

1. Screening call (30 min)

2. Team interview (60 min)

3. Paid on-site trial (2 weeks)

The Deal

  • Competitive salary in USD;
  • On-site role in Almaty, Kazakhstan;
  • Relocation support (flight + temporary housing);
  • Equity upside (details at founder interview);
  • Flat structure, high autonomy, fast career growth.
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