Senior Digital Analytics Strategist

This position is fully remote. All applicants must live and work in the United States.

We are TAG, a digital agency that helps top-tier brands create beautiful digital experiences that drive performance. We're looking for a Senior Digital Analyst to help lead our growing analytics practice. This role is for someone who is equal parts technical expert and trusted advisor: comfortable in GA4, GTM, BigQuery, and Shopify, and just as comfortable telling a CMO what the data means and what to do next.

You are curious, decisive, and data-driven. You define what clients should measure and why, diagnose implementation issues, and turn findings into clear, prioritized recommendations. You keep up with where measurement is heading, from server-side tagging and attribution to privacy legislation and AI, and you want to help shape how our analytics offering grows.

What You’ll Do

• Lead measurement strategy for clients: define KPIs, measurement plans, and how data should inform business decisions.
• Lead analytics audits of tracking implementations (GA4, GTM, server-side tagging, Shopify Customer Events, Amplitude, Triple Whale, etc.) and identify gaps in data accuracy, visibility, and compliance.
• Own implementation specifications, QA, and post-launch monitoring, including data layer design, event modeling, UTM taxonomy, BigQuery integration, and proactive alerting.
• Lead client calls and present findings with a clear point of view: what we found, what we recommend, why it matters, and who owns the next step.
• Shape CRO and experimentation strategy using analytics, heatmapping, and behavioral data.
• Advise on attribution and multi-touch journeys, including reconciling platform-reported revenue across channels.
• Provide a strategic POV on consent and privacy compliance, partnering with developers and client legal teams (OneTrust, cookie banners, data retention, state privacy laws).
• Partner with development, design, media, and client services teams, and make ownership clear across TAG, clients, and media partners.
• Partner on large-scale migrations and redesigns, ensuring tracking continuity and analytics parity post-launch.
• Help build the practice: standardize deliverables and processes, refine our tool stack, use AI to accelerate delivery, and support sales with scoping and pitches.

You Might Be a Great Fit If You…

• Have 7+ years of experience in analytics, measurement strategy, or digital strategy, ideally within an agency or consulting environment.
• Are fluent in GA4, Tag Manager (client and server side), and BigQuery, with ecommerce analytics experience.
• Lead with the answer: you can explain a complex issue in plain language and make a clear recommendation.
• Are confident leading client and prospect conversations, asking smart questions, and guiding decisions.
• Understand consent management platforms and privacy frameworks (GDPR, CCPA, CPRA, and emerging state laws) in practical detail.
• Have a POV on attribution, off-site customer journeys, and how AI is changing search and shopping behavior.
• Like building repeatable processes and documentation that make a team better.
• Are energized by a small, fast-moving team and a mix of B2B and DTC clients across industries.
• You've worked in Shopify or Drupal, including headless builds.
• Bonus: You've mentored analysts or helped build an analytics service offering.
• Bonus: You've developed process to integrate AI into your workflow.

Why TAG?

We’re a collaborative, nimble team that believes in the power of design, development, and data to build better digital experiences. We care deeply about the work we do, the clients we support, and the people we work alongside. At TAG, you’ll have the opportunity to grow your skills in analytics, marketing, and strategy while helping shape how we evolve our offerings.

Benefits and Perks

• 100% employer paid health, vision and dental insurance
• Life and short-term disability insurance
• Paid parental leave
• Family First PTO Bank
• 100% remote
• Flex Fridays
• Paid vacation
• 401(k) with up to 4% match
• Charitable matches and/or community service hours
• End of year merit-based bonuses
• Annual company retreat with absolutely no trust falls
• Company culture events such as trivia and team lunches
• Professional development budget

About Third and Grove

Third and Grove is a fully remote full-service digital agency. Our vision is to use technology and design to make the web worth browsing. We want to leave the web better than we found it. TAG team members strive to embody our core values, leading with empathy and practicing accountability, excellence, integrity and curiosity -in everything we do.

EEO Statement:

Third and Grove provides equal employment opportunity to all qualified individuals without regard to age, color, disability, gender, marital status, national origin, race, religion, sexual orientation, gender identity and expression, physical or mental disability, protected veteran, genetic predisposition or carrier status, or any other characteristic protected by law.

Diversity Statement: Third and Grove’s vision is to leave the web better than we found it. Our diversity, equity and inclusion initiatives play a significant role in that. As an equal opportunity employer, we are working to ensure we both grow and maintain a team of individuals from varying backgrounds and perspectives. People are at the center of everything we do, and we want to encourage our staff to bring their authentic selves to work, so that we can learn from each other and better serve our clients, our communities, and the world.

We encourage you to apply even if you don’t match 100% of the criteria.