Creative & Brand Lead

About TorqWars

TorqWars is building India's competitive RC racing. We are a sports-entertainment business running on three engines: experience-led arenas with timed racing, a league, and a D2C store for RC cars and parts. Our first arena opens soon in Bandra, Mumbai, and we are backed by The Foundery. Our mission is to make battling with machines a real sport. You will work directly with the founders and own how your function is built from the ground up.

Role overview

You will own how TorqWars looks and feels everywhere: social media, campaigns, the arena, merchandise and packaging. Our design, video and content production runs through agencies and freelancers today; you will set the creative direction, brief and manage them, and own quality, timelines and budgets. When needed, you will design, edit or shoot yourself.

Key responsibilities

• Own the brand guidelines and creative direction across digital and offline.
• Plan content formats and series with the growth team.
• Brief and manage agencies, freelancers and production partners on quality, timelines and budgets.
• Deliver campaigns for the arena launch, events and product launches.
• Design arena branding and signage, merchandise and packaging.
• Build templates, an asset library and briefing formats for the team.
• Turn around quick creatives yourself when needed, for example event posters within 24 hours.
• Use AI design and video tools to speed up production.

KPIs

Creative quality and brand consistency, organic reach and engagement, production cost and on-time delivery.

Requirements

• 3+ years in brand design, creative direction or art direction at a brand, agency or studio.
• A strong portfolio, with your role on each project made clear.
• Hands-on with design tools (Adobe suite, Figma) and motion graphics or video editing.
• Experience managing freelancers and vendors to budget and deadline.
• Uses AI tools in design or video production.

Good to have

Experience with gaming, motorsport, streetwear or sports brands. 3D, motion design or photography. Has run your own studio.

How we assess

A quick AI voice interview with your camera on (about 20 minutes, five main questions): two projects from your portfolio (the brief, your role, the decisions you made and what you would change), how you ran freelancers and agencies, how you would take the TorqWars brand into the arena and onto social, and what your last manager would say about you. We do not expect you to know RC cars; we will teach you the sport. We hire for intelligence, energy and integrity. Recent hands-on work matters more than total years, and we speak to references before any offer.

Your first 90 days

Brand guidelines, templates and an asset library the whole team uses; arena branding and the launch campaign delivered; and a reliable roster of freelancers and agencies working from clear briefs.

What we offer

Ownership of the brand from its first year, direct work with the founders, and a budget to work with the best freelancers and agencies. A two-year mission: build a brand racers wear, share and recognise on sight.

Location

Work from office, Mumbai: our Worli office and the Bandra arena.

Hiring process

A short AI interview, a call with a founder, a short design assignment for shortlisted candidates, a portfolio review in Mumbai with reference checks, a final conversation with our co-founder, and an offer within 2 weeks of the first call.

When you apply, share

• Your portfolio, with your role on each project.
• Current and expected CTC, and notice period.

Skills

Branding, Graphic Designing