Senior Visual Designer / Creative Lead

OVERVIEW

The Designer will be the creative force behind TransPerfect's visual identity - crafting brand assets, performance-driven ad creatives, landing pages, and UI/UX experiences that resonate and convert. This role blends brand design with marketing ads and UI/UX, translating complex concepts into visuals that connect instantly across digital and offline touchpoints. You'll own TransPerfect's design language across campaigns, web experiences, and product interfaces, ensuring every asset reflects a consistent and compelling brand story.

Note: This is an independent contributor role. You’ll own the complete charter - from strategy and planning to hands-on execution and delivery.

DESCRIPTION

• Lead the creation and evolution of TransPerfect's brand identity and visual system for consistency across all channels.

• Design high-impact ad creatives, social media assets, and performance marketing campaigns optimized for conversion.

• Create landing pages and web experiences with strong UI/UX principles that drive engagement and user action.

• Develop marketing collateral including pitch decks, brochures, infographics, presentations, and sales materials.

• Partner with marketing, product, and leadership teams to translate strategies into compelling visual narratives.

• Build and maintain a scalable design system and component library for brand consistency and efficiency.

• Design motion graphics and video content for campaigns, product demos, and social platforms.

• Collaborate with content and performance teams to ensure visuals align with campaign goals and brand guidelines.

• Experiment with new formats, design trends, and creative approaches to enhance brand differentiation.

• Ensure all visual assets meet brand standards, accessibility requirements, and performance benchmarks.

Requirements

REQUIRED SKILLS

• Brand identity design and visual system management.

• Performance marketing and ad creative design.

• Landing page design with UI/UX best practices.

• Multi-channel design (digital, print, events, social media).

• Presentation and pitch deck design.

• Motion graphics and video editing.

• Design tools proficiency (Figma, Adobe Creative Suite, Canva).

• Design system and template creation for scalability.

• Illustration and infographic creation.

REQUIRED EXPERIENCE AND QUALIFICATIONS

• Bachelor's degree in Design, Fine Arts, Communication, or relevant equivalent experience.

• 7-10 years of experience in visual design, brand design, or creative roles within marketing or digital-first environments.

DESIRED SKILLS AND EXPERIENCE

• Strong understanding of B2B brand communication and performance marketing principles.

• Experience designing for web, social, product interfaces, and conversion-focused campaigns.

• Ability to translate complex ideas into simple, memorable visuals that drive action.

• Familiarity with motion design tools (After Effects, Premiere Pro) is a plus.

• Strong eye for typography, color theory, layout design, and visual hierarchy.

• Excellent communication and collaboration skills for international teams and cross-functional partnerships.