Internship Marketing Intern (Affiliate & Content Operations)

Marketing Intern to support execution of multi-channel affiliate marketing activities with emphasis on affiliate/KOC/KOL recruitment, content creation and coordination, and social media execution. Hands-on role focused on building the affiliate network, creator scouting, community building, and day-to-day social media operations in an e-commerce environment.

Requirements

Core Responsibilities:

• Affiliate & Influencer Management (Core Focus)
• Sourcing & Recruitment: Actively scout and recruit Affiliates, KOCs, and KOLs across TikTok, Xiaohongshu (XHS), and Instagram.
• Outreach & Negotiation: Manage cold outreach, seed product samples, and negotiate collaboration terms (commission rates, content deliverables).
• Relationship Management: Maintain an engaged pipeline of creators, ensuring they have assets and product knowledge needed to create high-performing content.
• Tracking & Performance: Monitor affiliate links/promo codes and track content live dates to ensure creators post on schedule.
• Content Creation & Execution Support
• Trend Spotting: Monitor daily social media trends and pitch content ideas.
• Briefing Creators: Assist in creating clear content briefs for KOCs/KOLs to ensure accurate brand messaging.
• In-House Content: Support filming, editing, scripting short-form videos (Reels, TikToks, XHS notes) and designing basic social media graphics.
• Social Media Operations
• Account Management: Assist in scheduling posts, writing captions, and optimizing hashtags.
• Community Engagement: Respond to comments, DMs, and engage with tagged user-generated content (UGC).
• Data Logging: Maintain internal tracking sheets (creator databases, content calendars, performance metrics).
• Market Research & Content Insights
• Trend Analysis: Research content trends, formats, and competitor activities.
• Performance Insights: Share insights on content performance and emerging platform trends.
• Planning Support: Prepare summaries to support content planning.
• Administrative & Coordination Support
• Data Management: Maintain content trackers, asset folders, and campaign documentation.
• Marketplace Support: Assist with customer inquiries on marketplace platforms.
• Progress Reporting: Provide weekly updates on content progress and deliverables.

Qualifications:

• Education: Currently pursuing or recently graduated with a Diploma/Degree in Marketing, Mass Communications, Business, or related field.
• Platform Fluency: Familiar with TikTok, Instagram, and Xiaohongshu (understanding algorithm and cultural nuances is a plus).
• Communication Skills: Excellent written and verbal communication; comfortable reaching out to creators and handling customer interactions professionally.
• Creative & Tech Tools: Basic proficiency in digital spreadsheets; experience with mobile video editing apps (CapCut) and graphic design tools (Canva) is a strong plus.
• Mindset: Highly organized, proactive, able to work in a fast-paced environment; self-starter willing to test new ideas.

Skills

Affiliate Marketing, Influencer Management, Creator Recruitment, Outreach & Negotiation, Content Creation, Short-Form Video Editing, Social Media Management, Community Engagement, Data Tracking, Canva