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Salary
$31k – $60k per year (Estimated)
Location
In office (Bengaluru)
Seniority
Senior · 5+ years exp
Overview
Company
Impact
Profile match
Tredence Inc is a Management Consulting company that specializes in solutions related to Data Visualization, BI Solutions, Advanced Analytics, Tableau Services, Analytics Consulting, etc.

Requirements:

  • 5 to 8 years of experience in marketing analytics, MMM, media effectiveness, or econometrics.
  • Prior experience in media agencies, consulting firms, or digital marketing analytics is a plus.
  • Hands-on experience with MMM frameworks (Bayesian, frequentist, machine learning-driven).
  • Advanced proficiency in Python or R for econometric modelling.
  • Experience with cloud data environments (AWS/GCP/Azure).
  • Knowledge of optimisation techniques (linear programming, gradient-based optimisers).
  • Strong understanding of digital marketing KPIs across channels.
  • Experience working with Nielsen, Kantar, Facebook Lift, or Google Geo-Experiments data.
  • Exposure to MTA, incrementality testing, and customer journey analytics.
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