Commercial Manager
First seen by Alion on Nov 3, 2026.
About Triforce Systems
Triforce Systems (TFS) is an ELV/ICT systems integrator delivering Low Current, AV, IT infrastructure, cybersecurity and software projects for hospitals, banks, government and hospitality clients across Egypt and the GCC, with offices in Cairo and Riyadh.
We're looking for a Commercial Manager to lead sales and marketing across all our business units and drive the company's next stage of growth.
What you'll do
• Lead sales and marketing across all TFS business units: Low Current (ELV), AV, IT Infrastructure, Cybersecurity and Software
• Own the annual revenue targets, sales pipeline and forecast, and report on them to management
• Build and manage key accounts in government, healthcare, banking, hospitality and real estate
• Find and win new opportunities, including large tenders and framework agreements
• Set pricing strategy and commercial terms, and review margins on every major bid
• Build go-to-market plans and lead marketing: brand, campaigns, events and digital presence
• Work with vendors and distributors on joint business plans, deal registration and partner programs
• Coordinate with the technical and presales teams so that proposals are competitive and deliverable
• Hire, coach and lead the sales and marketing team
What we offer
• Competitive package with commission on results
• A leadership role with real ownership of the company's growth
• Work on major projects in Egypt and the GCC
Requirements
Requirements
• Bachelor's degree in Engineering or Business; an MBA is a plus
• 10+ years of B2B sales experience in ICT / ELV systems integration, with at least 5 years in a sales management role
• Proven record of meeting or exceeding revenue targets on large projects
• Strong network with decision makers in government, healthcare, banking, hospitality or real estate in Egypt
• Solid experience with tenders, commercial negotiations, contracts and payment terms
• Good understanding of the systems integration business: vendor pricing, margins, BOQs and project cash flow
• Experience building and leading sales teams
• Excellent English and Arabic communication, presentation and negotiation skills
Nice to have
• Gulf (GCC) market experience and client network, especially in KSA
• Experience working with Cisco, Huawei, HPE Aruba or other major vendor partner programs
• Background in B2B marketing or brand building
• Willingness to travel to the GCC when needed