Social Media Content Manager

Description

TripleTen is an EdTech company that designs and runs tech career learning programs for the US and Latin American markets. We've been doing it for over five years, teaching complete beginners - people with no prior tech background - through cohort-based programs built on our own platform and curriculum, developed in partnership with Nebius AI. Our team is fully remote and globally distributed, and we serve a large, active student base across both regions.

We are looking for an autonomous, growth-minded Social Media Content Manager to take 100% ownership of our US Instagram presence (along with Threads & LinkedIn). In this role, you won't just post content - you’ll own the entire strategy: revamping our profile storefront for a tech-savvy audience and building a seamless bridge between high-performing Meta Ads and our profile content to turn visitors into buyers.

What you will do

• Own the Social Media Channels: Take full end-to-end ownership of our Instagram account, extending distribution to Threads and LinkedIn to drive audience engagement in the US market.
• Repackage the Instagram Storefront: Revamp profile highlights, pinned posts, and top-of-feed content to clearly communicate updated product value propositions.
• Bridge Ads to Profile: Sync social content with active Meta Ad campaigns, ensuring users landing from ads see consistent messaging, proof points, and value promises that drive conversions.
• Build & Execute the Content Strategy: Create and manage a structured content calendar featuring high-engagement formats (carousels, reels, interactive posts, and compelling copy).
• Direct Creative Production: Set clear briefs and collaborate seamlessly with in-house copywriters, graphic designers, and SEO managers to produce high-quality assets.
• Track & Optimize Metrics: Monitor core engagement metrics (saves, shares, reach, ER) and continuously iterate on content tactics based on data and audience feedback.

Requirements

• Channel Ownership: Take full end-to-end ownership of the Instagram account (with cross-posting to Threads and LinkedIn), driving content strategy, execution, and engagement for our US audience.
• Profile Packaging & Value Proposition: Re-pack and maintain the Instagram storefront (Highlights, pinned posts, and top feed) to clearly communicate updated product value propositions.
• Ad-to-Profile Funnel Matching: Align social content with active performance marketing campaigns (Meta Ads) to ensure a seamless post-click user journey that reinforces ad promises and drives conversion.
• Content Planning & Execution: Develop and manage a consistent content calendar tailored to a tech-savvy, English-speaking audience, focusing on high-engagement formats (carousels, reels, copy).
• Cross-Functional Collaboration: Brief and direct internal team members (copywriters, graphic designers, SEO managers) and external creative vendors (motion designers) to produce high-quality assets.
• Performance Tracking: Monitor key social metrics (engagement rate, saves, shares, reach) and iterate on content strategy based on data and audience feedback.

What we can offer you

• 100% Remote: Freedom to work from anywhere (Europe, LATAM, Georgia, Serbia, etc.)
• Full Ownership & Creative Freedom: End-to-end ownership of the social media channels with room to test new ideas, experiment with formats, and directly influence conversion metrics.
• Strong Team Support: Dedicated internal resources at your disposal, including graphic designers, copywriters, and SEO managers to help execute your vision.
• International Impact: Hands-on experience scaling social channels for a fast-growing EdTech product in the US market.
• Dynamic Startup Environment: Fast-paced, low-bureaucracy environment with direct access to decision-makers and modern AI/marketing tools.