Digital Marketing Manager
About the role
You'll be the only Digital Marketer on the team, with full ownership of website migration, schema architecture, AEO strategy, and the technical site layer. You'll work alongside a Designer and our Marketing Ops Manager, and you'll partner directly with the Head of Marketing on roadmap.
This is a high-autonomy role. You'll set the strategy, ship the work, and own the outcomes.
What you'll do......
Own the WordPress → HubSpot CMS migration end-to-end - redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring
Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines
Define and execute our AEO (Answer Engine Optimization) strategy - structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software
Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management
Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system
Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue
Work with Claude AI agents for content generation, technical audits, and schema generation - we expect you to leverage AI to multiply your output
Edit and direct SEO content production, partnering with marketing leadership on editorial calendar
- Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets)
You are a perfect fit, if you have…
3-5+ years in technical SEO + web marketing - deep, hands-on, demonstrable. Not "I managed an SEO agency."
Direct experience with a WordPress → HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity.
HubSpot CMS expertise - modules, templates, HubL, theme tokens
Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture
Understanding of AEO / LLM-search optimization - how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation
GA4 + Looker for measurement; you can connect SEO performance to funnel and revenue, not just rankings
SEO content sense - can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad.
Active fluency with AI tools - you're already using Claude or comparable AI agents in your day-to-day work
- Strong English communication, written and verbal
Nice-to-haves.....
CRO instincts on landing pages and conversion paths
Familiarity with Looker Studio dashboards in a marketing context
Experience with paid advertising (Google ads, LinkedIn)
Hospitality tech experience
About you......
You're comfortable being the only owner of a technical layer - you don't need a team beneath you to ship
You execute independently and don't need micromanagement
You communicate clearly across functions - sales, marketing, product
You favor quality over throughput - you'd rather ship one great migration than ten rushed redirects
And most importantly, what's in it for you...
Competitive salary
Direct partnership with the Head of Marketing - a strategic seat, not a buried execution role
A team deeply invested in AI-augmented marketing workflows - you'll work alongside Claude agents, not against them
Real ownership: this role defines TrustYou's organic visibility for the next three years