SOCIAL MEDIA SPECIALIST

Job purpose

The Social Media Specialist will support the execution of content for Tweezerman’s Beauty and Pet strategies across all major social platforms. This role will play a key part in building brand awareness, engaging with our community, and driving growth for the brands. This individual will work closely with the Manager of Social Media, Digital Content Team, and Brand team, to ensure the brand is positioned for success on all platforms.

Duties and responsibilities

Planning and Execution

• Help develop a content strategy for all social channels that is engaging, useful, and high-performing.
• Monitor and analyze social media trends and recommend content strategies to help keep the brand’s presence innovative and competitive.
• Align content ideas with marketing priorities, product launches, and cultural moments.
• Write copy for all social posting, acting as a key voice for the brand online, fostering a positive, interactive, and educational environment.

Content Creation and Scheduling

• Manage content scheduling and calendar across all social channels (Meta, Pinterest, TikTok, and Youtube) and abide by a specific posting cadence.
• Support social platforms by planning and producing lo-fi content from ideation to final production.
• Organize product giveaways and occasionally create associated content for chosen theme.
• Lead on-site social coverage for Tweezerman Beauty and Pet events, including occasional travel, or night and weekend support. Ensure content captured, editing, and publishing, highlight the event with aesthetics top of mind.
• Attend photo shoots to assist with content capture.

Community Management and Engagement

• Uphold Tweezerman’s brand guidelines through all communication across social media platforms including crisis management, negative reviews, general feedback, comments, opportunity inquiries, and private messages. Occasionally, work cross functionally with customer service to address amplified consumer reviews, concerns, and feedback.
• Increase social media engagement rates by maximizing the use of all customer touchpoints and platform features.

Influencer, UGC, and Pro Partner Support

• Work closely with manager and PR team to identify, develop, and sustain collaborative relationships with influencers.
• Assist in developing creative briefs for talent, ensuring they are in line with established strategy.

Qualifications

• Bachelor’s Degree in marketing, communication, or related field.
• 2+ years relevant experience in social, lo-fi content creation, and community channels; beauty or pet industries preferred but not required.
• Proficiency with social media management tools and analytics tools like Dash and Traackr.
• Experience partnering with external agencies, ensuring strategic and creative relevance.
• Deep understanding of social platforms (Meta, Pinterest, TikTok, and Youtube) and their evolving features, keeping the brand ahead of the curve with updates and new roll outs. Familiarity with TikTok Shop and TikTok affiliate program a plus.
• Expert communication, copywriting, and editing skills with a strong sense of brand voice and aesthetics.
• Flexible and adaptive to changing priorities; able to multi-task, organize, and prioritize projects to meet deadlines without compromising quality of work.
• Team-oriented with comfortability interacting with team members at all levels.
• Passion for the beauty/pet space and social media trends.
• Familiarity with social analytics and translating data into insights is a plus.

Physical requirements

This position must be able to move about the building along with sit for prolonged periods of time with finger and wrist dexterity with repetitive motion. Ability to travel domestically as needed, approximately 10% yearly.

What do we offer?

Tweezerman does more than provide quality beauty tools; it is a place that prides itself on being innovative and offers a truly collaborative work environment. We want our employees to feel that they are working to their fullest potential. We have modern offices and a hybrid schedule for eligible positions. Our outstanding benefits package includes but is not limited to medical, dental, vision, 401(k) with employer match, and a competitive PTO plan. Rated among Long Islands Top Workplaces four years and counting, take a peek at what we have to offer by visiting www.tweezerman.com/opportunities.

The expected base salary for this position is estimated. Exact salary depends on several factors such as experience, skills, education, budget, and location. In addition to base salary, this position is eligible for participation in our company's profit-sharing program.

Tweezerman International, LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment with Tweezerman without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristics protected by law. This job description is not intended to represent a complete, comprehensive list of all duties and responsibilities that may be required in this position. There may be unplanned activities and other duties as assigned.