Lead Product Marketing Manager
At Two Six Technologies, we build, deploy, and implement innovative products that solve the world’s most complex challenges today. Through unrivaled collaboration and unwavering trust, we push the boundaries of what’s possible to empower our team and support our customers in building a safer global future.
Overview of Opportunity
We're looking for a Lead Product Marketing Manager to contribute to and own execution of the go-to-market strategy for hardware and software products within our cybersecurity product portfolio. These products are already in the market, your mandate is to relaunch them with sharper positioning and a stronger GTM motion for our government customer base.
This is an individual contributor role. You'll work alongside another PMM who owns a separate set of products, and you'll partner closely with our product, engineering, and growth teams to bring the GTM strategy to life. You should be someone who builds the plan and runs it, not someone waiting on direction or coordinating other people's work.
What You'll Do
- Own positioning, messaging, and marketing strategy for your assigned cybersecurity products.
- Lead a full relaunch motion: refreshed narrative, campaign strategy, and execution sequencing.
- Understand the competitive landscape and continuously analyzing buyer personas and market trends.
- Partner with product and engineering to translate technical capability into market-relevant messaging.
- Build sales enablement materials and stay close to the field to understand what's resonating and what isn't.
- Brief and direct our content team on creative needs in service of your GTM plan.
- Develop a deep understanding of how government and DoD buyers evaluate, procure, and adopt new technology.
Need to Have
- 6+ years of product marketing experience, with a track record of owning GTM strategy for a specific product, not just contributing to a broader team motion.
- Demonstrated track record of designing channel enablement programs for government resellers, including training partner field reps and translating complex technical and compliance requirements into turnkey co-selling materials.
- Strong written and strategic skills, paired with the operational ability to execute a launch end-to-end.
- Comfort operating independently as the strategic and tactical owner of your product line.
- Familiarity with data security or cybersecurity is important, but deep expertise is not required. We'll support you in building technical fluency on the job.
Nice to Have
- SEO and SEM expertise so you can develop and execute comprehensive organic search strategies to increase rankings for primary keywords and drive inbound growth.
- Demonstrated mastery of marketing automation so that you can build automated lead-nurture flows, and help maintain data hygiene.
- Ability to design digital and print assets, including brochures, social media graphics, email templates, and event collateral.
- Active security clearance is not required, but can be beneficial.
Two Six Technologies is committed to providing competitive and comprehensive compensation packages that reflect the value we place on our employees and their contributions. We believe in rewarding skills, experience, and performance. Our offerings include but are not limited to, medical, dental, and vision insurance, life and disability insurance, retirement benefits, paid leave, tuition assistance and professional development.
The projected salary range listed for this position is annualized. This is a general guideline and not a guarantee of salary. Salary is one component of our total compensation package and the specific salary offered is determined by various factors, including, but not limited to education, experience, knowledge, skills, geographic location, as well as contract specific affordability and organizational requirements.
Salary Range
$110,000—$150,000 USD
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Two Six Technologies is an Equal Opportunity Employer and does not discriminate in employment opportunities or practices based on race (including traits historically associated with race, such as hair texture, hair type and protective hair styles (e.g., braids, twists, locs and twists)), color, religion, national origin, sex (including pregnancy, childbirth or related medical conditions and lactation), sexual orientation, gender identity or expression, age (40 and over), marital status, disability, genetic information, and protected veteran status or any other characteristic protected by applicable federal, state, or local law. For more information review the Two Six Technologies Equal Employment Opportunity and Affirmative Action Policy and the EEO Poster.
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