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Location
Hybrid (Cairo, Egypt)
Employment
Full-Time

First seen by Alion on Oct 29, 2026.

Overview
Company
Impact
Profile match
UFTRA, part of El Fateh Electric, is an Egyptian power solutions company supplying uninterruptible power supplies, voltage regulators and stabilisers, power transformers, frequency converters and DC supplies. Active since 1985, it prepares proposals and tenders for power projects and represents brands such as Inform, Siel and Tescom. The company is headquartered in Abdeen, Cairo, Egypt.

Key Responsibilities

1. Consultant approvals and specification

•         Get our UPS range approved and listed with consulting engineers and design offices.

•         Present technical offerings, datasheets and references, and follow approvals through to completion.

•         Keep the approval status of each consultant up to date and renew approvals before they lapse.

•         Support consultants during design and BOQ preparation so our products are specified.

2. New clients and projects

•         Identify and pursue new accounts in target sectors (e.g. data centers, healthcare, banking, industrial, telecom, government and commercial buildings).

•         Track upcoming projects and tenders, and engage contractors and end users early.

•         Prepare technical and commercial offers, in coordination with the technical team, and close negotiations.

•         Convert quotations into signed orders.

3. Rebuilding relationships with former clients

•         Review the lapsed-client list, find out why each account went quiet, and plan a re-engagement approach for each.

•         Offer upgrades, replacements, service contracts and new products to former clients.

4. Sustaining existing clients

•         Be the main commercial contact for assigned accounts: regular visits, calls and follow-ups.

•         Coordinate with service and after-sales teams on installations, commissioning, warranty and maintenance.

•         Identify repeat-order, expansion and service-contract opportunities, and handle complaints quickly.

5. Reporting and internal coordination

•         Maintain the CRM or sales pipeline: leads, offers, visits, win/loss reasons.

•         Submit weekly activity reports and monthly pipeline and forecast reports.

•         Provide market and competitor feedback to management.

•         Coordinate with procurement, technical, finance and logistics on pricing, lead times and deliveries.

•         Follow up on payment collection for assigned accounts.

Requirements

Required

•         Bachelor's degree in engineering (electrical, electronics, power, mechatronics or similar) or a related field.

•         2 to 4 years of B2B technical sales, preferably in UPS, power quality, electrical equipment or related industrial products.

•         Proven record of meeting sales targets and managing a pipeline.

•         Able to read and discuss technical specifications and datasheets with consultants and engineers.

•         Strong negotiation, presentation and relationship-building skills.

•         Fluent Arabic and good professional English, written and spoken.

•         Good command of MS Office; experience with a CRM is a plus.

•         Valid driving license and willingness to travel to client sites.

Preferred

•         Existing relationships with consultants, contractors or facility managers in Egypt.

•         Experience getting products approved by consulting engineers.

•         Knowledge of UPS topologies, battery systems, sizing and applicable standards (IEC 62040).

•         Experience with tenders and government or large-project procurement.

Personal qualities

•         Self-driven, organized and persistent in following up.

•         Credible with technical people and commercially sharp.

•         Honest and reliable in dealing with clients and colleagues.

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