Senior Executive - Social Media (International)

We are seeking a highly skilled and creative Social Media Executive who will own, manage, and grow International Business handles. This role is ideal for someone who lives and breathes Instagram, understands what makes content perform, and can edit fast, engaging short-form videos that drive reach and engagement. The role will be responsible for end-to-end execution - from content creation and posting to performance tracking and community engagement.

The candidate will have responsibilities across the following functions:

Social Media Growth and Management:

• Own day-to-day management of Ultraviolette's International Meta Handles.
• Stay on top of trends from respective geographies, plan, publish, and optimise content (Reels, Stories, Carousels, Posts)
• Drive follower growth, engagement, and reach through organic strategies.
• Perpetually liaising with multiple internal and external stakeholders to maintain brand consistency and ensure excellence in execution.

Short-Form Content Creation:

• Edit quick, high-impact videos (Reels and Stories) and Static Creatives optimized for Instagram.
• Repurpose existing content into platform-native formats.

Community and Performance:

• Propose and execute a framework for social media: Initiating the calendar, posting, handling comments and monitoring ORM.
• Track performance metrics (reach, engagement, growth) and share insights.
• Experiment with content formats and posting strategies to improve results.

Requirements:

• Proven examples of organic Instagram growth (metrics-driven).
• Experience repurposing long-form or raw footage into Reels.
• Basic influencer or creator collaboration experience.
• Ability to identify trends, hooks, and content formats that drive reach.
• Copywriting for captions, hooks, and CTAs.
• Strong sense of visual storytelling and brand alignment.
• Cross-functional collaboration.

Technical Tools: (Please add the tools/platforms / Software / Hardware experiences)

• Instagram Edits, CapCut / VN / Premiere Pro (any)
• Basic design tools: Lightroom / Canva / Figma
• Familiarity with Instagram Insights and Social listening tools:
• Graduation, post-graduation (preferred)

Soft Skills:

• Communication: Strong written and verbal communication skills, with a focus on active listening.
• Collaboration: Experience working effectively with cross-functional teams.
• Cultural Sensitivity: Awareness and respect for diverse cultural backgrounds, especially important for working with stakeholders across different International Geographies.
• Time Management: Exceptional time management skills, with the ability to prioritise tasks, meet deadlines, and manage multiple campaigns simultaneously.