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Salary
≈ $16k – $39k per year (Estimated)
Location
In office (Kenya)

First seen by Alion on Sep 21, 2026.

Overview
Company
Impact
Profile match
Leading food, animal feed, and animal health company in East Africa — nourishing generations since 1908.

Sales Jobs. Unga Holding Jobs. Regional Sales Manager – Coast delivering volume, revenue and market share growth by managing regional sales teams and distributor relationships across the Coast region, requiring a bachelor’s degree in Biological Sciences, Animal Production or Veterinary Medicine, 5 years sales and marketing experience in Animal Feed or Veterinary Pharmaceuticals and a valid driver’s license, in an animal feed manufacturing environment, on-site role.

Role Purpose:

  • Reporting to the National Sales Manager, the overall purpose of this role is to deliver volume, revenue, and Market share growth by effectively managing the Sales Regional Teams to deliver implementation of business plans whilst delivering superior customer experience through TSRs & TDRs across the Region.

Key Duties & Responsibilities:

Trade & Outlet Execution 

  • Execution of Outlet against picture of success QDVPPP
  • Drive execution of cycle plans – Promotions and other trade initiatives
  • Monitor competitive activities through the team and advice the NSM accordingly.
  • Monitor Price compliance. 

Outlet Development

  • Build and develop collaborative relationships with retail & Farmers.
  • Develop, Review and Implement Route plan for TSRs & TDRS.
  • Ensure merchandising and execution standards.
  • Drive Horizontal expansion through new outlet Listing.

Sales and Market share growth 

  • Manages and measures sales targets daily, weekly and Monthly and take corrective action
  • Allocate execution resources (e.g. POS / promotional material etc.) for maximum return.
  • Monitor route coverage by Distributors.
  • Manage Sales orders, Sell-In and Out address any gaps to ensure no OOS in retail
  • Identify and realize sales opportunities in within the Unga Category
  • Drive consistent sales volume growth.

Distributor Management

  • Ensure OG is realised at all Distributors as per agreed purchase plans and as per agreed and signed off company targets.
  • Track monthly Distributor financial health Proactively develop, facilitate, re-engineer best practices, and sustain amazing relationships with distributors.
  • Proactively works to maintain a healthy Brand/Pack mix in Volume that generates a healthy P&L for Unga.
  • Management of Distributor Accounts Receivables

Inventory Optimisation 

  • Ensure application of suitable methodology to ensure maintenance of appropriate stock levels across the Distributors.
  • Provide support and guidance to Distributors and other dealers in ensuring stock optimisation.

People Management 

  • Provide guidance and support to the team on Distributor operating standards.
  • Identify gaps and build capability for the TDRs, Distributors and DSRs.
  • Orientation, induction, and training of team members.
  • Manage Performance daily.
  • Weekly coaching and accompaniment of the Teams in Trade.

Job Requirements

  • Bachelor’s Degree in Biological Sciences, Animal Production or Veterinary Medicine(Business related Degree with sales experience in the Livestock value chain)
  • Post Graduate Diploma in Marketing would be an added advantage.
  • Minimum of 5 years’ experience in sales and marketing in Animal Feed or Veterinary Pharmaceuticals)
  • Valid Driver’s License 

How to Apply

Click Here to Apply

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