Regional Sales Operations Assistant Manager – East Malaysia
JOB TITLE: REGIONAL SALES OPERATIONS ASSISTANT MANAGER - EAST MALAYSIA
LOCATION: SABAH AND SARAWAK MALAYSIA
WHO YOU ARE AND WHAT YOU'LL DO
Support the execution of the customer business plan by driving operational excellence across sales processes, systems, and in-store execution.Collaborate closely with Sales, CSP and distributor partners to ensure seamless operations, accurate forecasting, and effective resource deployment in East Malaysia.To increase our brand’s market share at point-of-sale level by building excellent business relationships at store level, managing the store ordering process and ensuring high-quality in-store presence of our brands.
YOUR ROLE AND RESPONSIBILITIES:
Merchandising Strategy & Field Execution
Lead overall merchandising agenda across all channels (DT, MT and H&B) in East Malaysia.
Ensure Perfect Store KPIs are met:
Core-range on shelf availability
Planogram compliance
Pricing accuracy
POSM placement
Visibility standards
Work with Distributor Trade Manager/Channel Development Manager to roll out activation plans and promotional visibility tools seamlessly in trade.
Conduct regular market visits and retail audits to assess execution quality.
Third-Party Merchandiser Management
Manage and oversee third-party merchandiser agencies in both Sabah and Sarawak.
Develop clear KPIs and scorecards for merchandiser performance (i.e. call compliance, execution quality).
Lead onboarding and continuous training programs to build frontline capability.
Drive route optimization, coverage planning, and team productivity tracking.
KPI Review with both Internal & External
Set up and lead structured bi-weekly performance reviews with distributor Point of Contacts.
Review field performance, outlet coverage, planogram execution and campaign rollouts.
Address operational bottlenecks and agree on corrective actions with clear timelines.
Track merchandisers’ attendance, attrition and outlet revisit frequency to ensure effectiveness.
Merchandising Efficiency & Problem Solving
Identify operational gaps and propose practical solutions for field productivity.
Benchmark best practices from other regions and pilot new ways of working where applicable.
Provide timely and accurate field execution reports using Power BI.
KEY STAKEHOLDERS
Internal
Customer Development
Finance
Marketing
External
Key Distributive Trade and Modern Trade Key Account Customers
WHAT YOU'LL NEED TO SUCCEED:
Candidate must possess at least a Diploma or Bachelor’s Degree in any field.
Minimum 2-3 years’ work experience relevant to Account Management or Field Sales in the FMCG industry.
Work experience in Customer Marketing / Trade Category Management is preferable.
Demonstrate self-driven, analytical, able to build relationships, and results-oriented.
Strong communication and negotiation skills.
Proven track record of delivering top-line and bottom-line results.
Proven track record of managing multiple stakeholders and delivering operational excellence.
ARE YOU INTERESTED?
Please apply online and add your updated resume. Your application will be reviewed against our requirements,and we will be in touch to provide you with an update on the status of your application if shortlisted
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