Marketing Analyst (Web Acquisition)

We are looking for a Marketing Analyst (Web Acquisition). Our Analytics team is looking for someone to take ownership of how conversion signal gets delivered, measured, and trusted across our paid web traffic. You will own the full chain from server-side postbacks and click-ID capture to UTM taxonomy and affiliate reconciliation, catch measurement gaps before they hit spend, and turn conversion and funnel data into dashboards and recommendations that our marketing and User Acquisition teams act on daily. It's a hands-on role for someone who treats SQL, BI, and Python as everyday tools, is comfortable testing hypotheses alongside performance marketers, and wants their analysis to directly shape how we scale acquisition across millions of users in Tier-1 and international markets.

About the company: United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale - fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution. Founded in Ukraine, scaling worldwide.

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In this role, you will

• Own conversion signal delivery end to end: S2S postbacks per channel, event mapping, deduplication across event sources, and match-quality diagnostics

• Own identity and match quality: hashed first-party data used for matching, click-ID capture and persistence from landing page to CRM to payment

• Own what we optimize toward: value-based bidding, conversion value modelling, event taxonomy and attribution windows

• Work across channel specifics: Google Ads conversion diagnostics, Enhanced Conversions, offline conversion import, gclid/gbraid/wbraid and Consent Mode; Meta Conversions API, EMQ and deduplication; TikTok/Snapchat Events API and ttclid/sccid; AppLovin AXON Conversion API; Mintegral tracking URLs, UTM capture and S2S postbacks; affiliate postback integrations, click and sub-ID passing, conversion validation

• Build monitoring and alerts for signal errors, latency, coverage, match rates and platform-vs-internal discrepancies

• Investigate signal-related performance drops and assess the measurement impact of site releases and ad-platform changes before they hit spend

• Own UTM taxonomy and campaign naming conventions across all channels, with automated validation

• Own affiliate measurement: deduplication between partner postbacks and paid channels, attribution windows and overlap rules, conversion validation and payout accuracy, partner-level quality and fraud controls

• Analyze campaign and partner performance and traffic quality by channel, campaign, creative, geo and placement, including landing-page and checkout funnel conversion, lead quality, repeat purchase, LTV and payback

• Find growth points in CAC, ROAS and payback and turn them into recommendations the UA and affiliate teams can act on

• Test optimization hypotheses with UA: bidding strategy, which conversion to optimize for, conversion value definitions, audience and creative structures

• Build automated Tableau dashboards and ad-hoc reports on conversion values, bidding performance, signal delivery, partner payouts and funnel metrics

• Build and maintain custom marketing datasets in BigQuery on top of network, GA4, affiliate and CRM data

It's all about you

• 3+ years of experience in marketing or product analytics, with hands-on ownership of paid acquisition data

• Confident SQL in BigQuery

• Solid understanding of statistics: funnel conversion, sample size, telling a real difference from noise

• Python (Pandas) for analysis and automation: data validation, conversion uploads, recurring pipelines

• Hands-on Tableau, from data model to dashboards the team uses daily

• Practical experience with server-side conversion delivery on at least one platform: Meta CAPI, Google offline / Enhanced Conversions, TikTok or Snapchat Events API, or affiliate postback integrations

• Understanding of web attribution and performance marketing: click IDs and UTM, attribution windows, why platform, GA4 and internal numbers disagree and which to trust for which decision

• Understanding of consent, first-party identity and cookie limitations, and what they do to measured conversions

• Experience collaborating with User Acquisition teams and supporting data-driven decisions

• Strong analytical thinking and attention to detail

• Ability to identify root causes of changes, not just describe the numbers

• Ability to build and defend clear business conclusions and recommendations

• Proactive mindset and strong communication skills

Would be a plus

• Experience with A/B testing

• Experience using AI tools such as Claude in your analytical work

• Experience with affiliate / performance-partner measurement: S2S postbacks, sub-ID structures, conversion validation

What we offer

Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events

• 100% medical insurance coverage

• Sports and equipment reimbursement

• Team building events, corporate gifts, and stylish merch

• Financial and legal support

• Maternity Recovery Support Allowance

• Position retention and support for those who join the Armed Forces of Ukraine

• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule

• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

• 70% of our heads and leads have grown into their roles here - so can you!

• Performance-oriented reviews and Individual Development Plans (IDPs)

• Reimbursement for professional courses and English classes

• Access to premium AI tools and technologies

• Corporate library, book club, and knowledge-sharing events

Hiring process

• Intro call
• Technical Interview
• Bar-raising
• Reference check
• Offer