Senior Social Media & E-Commerce Marketing Executive
Job Responsibilities
Manage social media platforms including Facebook, Instagram, TikTok and Xiaohongshu (XHS).
Plan content calendars, campaigns, captions and short-form video scripts.
Develop engaging content that supports both brand awareness and sales.
Monitor trends, engagement and content performance to improve results.
Develop content ideas, campaign concepts and creative angles.
Write engaging captions, short-form video scripts, hooks and CTAs.
Adapt content for TikTok, Reels and XHS to drive engagement and conversion.
Brief and coordinate with designers, videographers, KOLs/KOCs and content creators.
Ensure content supports both brand awareness and business objectives.
Manage and optimise Shopee, Lazada and TikTok Shop.
Optimise product listings, store merchandising, promotions and campaigns.
Monitor e-commerce performance and identify opportunities to improve conversion and sales.
Plan and execute digital campaigns to drive enquiries, bookings and sales.
Track key metrics including engagement, traffic, leads, conversion, sales and ROAS.
Analyse campaign results and recommend improvements to maximise marketing performance.
Job Requirements
Bachelor's Degree in Marketing, Digital Marketing, Communications, E-Commerce or a related field
Minimum 3 years of relevant experience in Social Media Marketing, Digital Marketing, Content Marketing, E-Commerce or a similar role
Strong hands-on knowledge of Facebook, Instagram, TikTok and Xiaohongshu (XHS)
Experience managing e-commerce platforms such as Shopee, Lazada and/or TikTok Shop
Strong copywriting and content development skills
Able to write engaging short-form video scripts and promotional content
Good understanding of social media trends and digital consumer behaviour
Strong commercial awareness with the ability to connect marketing activities to business results
Strong analytical and problem-solving skills
Able to manage multiple campaigns, projects and deadlines simultaneously
Good communication and coordination skills
Able to work independently, take initiative and execute ideas with minimal supervision
Comfortable working in a fast-paced environment and adapting to changing digital trends