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Salary
$143k – $274k per year
Location
Hybrid (San Antonio, Phoenix, Tampa, Charlotte, Colorado Springs, United States)
Seniority
Staff · 4+ years exp
Visa
No sponsorship (stated in the posting)
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 22, 2026. First seen by Alion on Oct 19, 2026. USAA scores A on the Alion truth index.

Overview
Company
Impact
Profile match
USAA is an American financial services group founded in 1922 by a group of army officers who could not obtain vehicle insurance because their profession was considered too risky, and who agreed to insure one another instead. It remains a reciprocal inter-insurance exchange owned by its members, and eligibility is restricted to serving and former military personnel and their families, which gives it a defined and unusually loyal customer base. Headquartered in San Antonio, it sells property and casualty insurance, banking, life insurance and investments, and it consistently ranks at the top of American customer satisfaction surveys.

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

We are seeking a highly motivated Digital/Technical Product Manager to lead a pivotal role in shaping and enhancing the loyalty and recognition program for our members. This position will drive the creation, delivery, and ongoing success of digital and technology products that directly impact USAA and its members. By collaborating with internal stakeholders and partners, you will address complex challenges to optimize the member experience within the loyalty and recognition framework.

Key responsibilities include developing the product strategy, vision, and overarching goals for the program. You will ensure that these are strategically aligned across the product, its stakeholders, suppliers, and customers. You will also play a crucial part in analyzing performance data to continuously improve the program's effectiveness and member satisfaction.

This role will encompass several key initiatives designed to foster member engagement and value, including:

· Member Recognition: Focuses on acknowledging moments that matter throughout a member's journey with USAA. This role will define which moments to recognize and how recognition should be delivered to ensure it remains meaningful, personalized, and aligned with member needs.

· Recognition Strategy: Leads the vision, roadmap, and evolution of USAA's recognition experiences, identifying opportunities to deepen member engagement, strengthen emotional connections, and reinforce the value of membership.

· Program Performance & Optimization: Uses member feedback, behavioral data, and business outcomes to measure program effectiveness, identify improvement opportunities, and drive continuous enhancement of recognition experiences.

· Cross-Functional Leadership: Partners closely with business, technology, analytics, design, marketing, and operational teams to deliver innovative recognition capabilities that create value for both members and USAA.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

What you'll do:

· Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.

· Leads team and stakeholders to envision, define, and translate Digital or Technology product and experience opportunities (customer 'needs' and 'wants' as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy.

· Shepherds highly complex, highly integrated, and strategic Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).

· Drives, quantifies, and defends Digital and Technology product and experience investments through Business Case artifacts and hypotheses, communicating the value proposition of Digital or Technology products and experiences.

· Continuously leverages expert data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs; shares best practices with team members.

· Guides team to generate meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements; follows through to ensure applicable improvements are implemented.

· Sets the standard for preparing compelling presentations, and other forms of communication to communicate complex concepts to a diverse audience, including senior leadership, and facilitates Digital or Technology product definition, concept and collaboration sessions to coordinate discovery, development, delivery, and validation activities, as well as to mitigate risks and dependencies.

· Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.

· Actively manages ambiguity, influences others to bring in 'big picture' thinking and drives clarity, solutions, and execution plan among team and stakeholders.

· Maintains and applies expert knowledge of the business, technology, UX, and relevant experiences and processes and an expert understanding of Product Management.

· Consistently provides guidance and mentoring to team members and acts as an escalation point and ensures issues are resolved.

· Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

· Bachelor's degree; OR 4 years of relevant education and/or experience.

· 8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.

· Comprehensive knowledge of Technology/Digital products and emerging technology platforms, applications data analysis and research techniques and standards.

· Proven track record to effectively develop, influence, present and communicate highly complex business, digital, or technology concepts to cross-functional teams, non-technical users and senior leadership.

What sets you apart:

· Digital Experience/Service Management: Proven success in the development, implementation, and ongoing management of digital experiences and services, with a strong portfolio demonstrating end-to-end ownership.

· Business Case Development: Extensive experience in crafting compelling business cases that clearly articulate project value, strategic alignment, and financial projections to secure buy-in and resources.

· Product Process Optimization: Demonstrated ability to define, implement, and refine product development processes and strategies, ensuring efficient execution, agile adaptation, and consistent delivery of high-quality digital products.

· Risk Management in Digital Products: Strong understanding of risk management principles and practices throughout the digital product development lifecycle. This includes identifying, assessing, and proactively mitigating potential risks, ensuring compliance with relevant regulations, security standards, and industry best practices.

· Partner Engagement & Influence: Proven ability to effectively influence and align internal and external partners to actively engage in and champion strategic initiatives, fostering collaborative success.

· Cross-Functional Leadership: Ability to lead and collaborate effectively across diverse teams, including engineering, design, marketing, legal, and business units, to achieve shared product goals.

· UI/UX Design Expertise: Solid understanding of user interface (UI) and user experience (UX) design principles and best practices. Capability to provide constructive feedback on design concepts, champion user-centered design, and ensure digital products deliver intuitive, engaging, and seamless user experiences.

· US Military Affiliation: US military experience through direct service or as a military spouse/domestic partner, demonstrating an understanding of the USAA member base and its unique needs. This understanding is crucial for developing loyalty and recognition programs that truly resonate.

Compensation range: The salary range for this position is: $143,320 - $273,930.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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