Director, Bank Product Marketing

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

This leadership role is responsible for defining and driving marketing strategy and prioritization. You will lead a team of product marketers with a strong focus on acquisition, developing and executing innovative marketing strategies, and optimizing performance to deliver measurable, sustainable growth.

Your core focus will be to shape the strategic direction of marketing efforts, ensuring alignment with business objectives and market opportunities. You will champion a continuous test-and-learn agenda, driving improvements in marketing initiatives and strategically allocating marketing investments to achieve efficient Cost per Account (CPAs). This includes ideating, planning, launching, measuring, and optimizing marketing campaigns.

As the leader of the marketing budget, you will collaborate closely with key internal stakeholders, including Product, Risk, and Analytics teams, to champion strategic initiatives and drive impactful growth. Your strategic vision and prioritization skills will be critical in setting the pace for future success.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL.

Relocation assistance is not available for this position.

What you'll do:

• Directs and oversees the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Directs and oversees the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members.
• Responsible for supporting the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
• Drive the strategy for the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
• Leads a team to embrace safe & sound business practices at scale.
• Knowledge of product related regulations, and risk and compliance requirements.
• Ability to leverage external knowledge regarding the digital space and established a network of external partners to inspire out-of-box thinking.
• Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
• Attract, develop, expand, and retain high performing teams of marketing professionals that deliver outcomes and key results.
• Cultivate talent through coaching and training.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 years of relevant work experience in financial services with hands-on experience in conversion channels.
• 3 years of people leadership experience in building, managing and/or developing high-performing teams.
• Proficiency in Product Marketing, including developing marketing plans, performance reporting, and driving incremental growth.
• Skilled in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Ability to analyze data from a variety of resources to support marketing decisions and alignment with key stakeholders.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.

What sets you apart:

• Strategic Prioritization & Execution: Demonstrated ability to define, drive, and execute strategic marketing priorities, translating broad business objectives into actionable digital and marketing plans that deliver measurable growth within a digital-first environment.
• Innovation & Growth Acceleration: Proven track record of identifying and capitalizing on innovative growth opportunities through a data-driven, experimental approach, leveraging emerging digital trends and technologies.
• Stakeholder Influence & Alignment: Skilled in proactively managing and influencing cross-functional stakeholders, navigating complex organizational dynamics, and clearly articulating marketing's strategic value to ensure alignment with objectives and optimize resource utilization.
• Data-Driven Decision-Making: Proven ability to analyze complex data from multiple sources, derive actionable insights, and make decisive, well-informed decisions that drive performance and effectively resolve challenges.

Compensation range: The salary range for this position is: $143,320 - $273,930.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.