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Salary
$58k – $65k per year
Location
Remote (Canada)
Seniority
Senior
Employment
Full-Time
Overview
Company
Impact
Profile match
Valsoft is a Canadian company founded in 2015 that acquires and permanently holds vertical market software businesses rather than reselling them. It buys established, often founder-owned products serving narrow industries such as transport, hospitality, insurance, healthcare and utilities, then keeps them operating under their own brands with centralised support for finance, hiring and best practice. Headquartered in Montreal, it has completed well over a hundred acquisitions and operates on the model that a small software business serving an unglamorous industry can be extremely durable if it is never asked to grow beyond its market.

About Marea

Marea is an AI-powered platform purpose-built for the dental industry, helping practices capture more revenue, reduce administrative workload, and modernize the way they communicate with patients.

With products like an AI receptionist, clinical transcription, intake forms, patient engagement, and referral letters, Marea brings key practice workflows into one connected platform that integrates with the systems dental teams already use.

Already trusted by 600+ practices across North America, Marea sells into single-location practices, multi-location groups, and DSOs, often in partnership with PMS and dental ecosystem players. This is an early-stage, high-velocity environment with strong backing, real market traction, and a clear mandate to scale.

Marea is part of Fluent Software Group (a Valsoft Corporation operating group), a global acquirer and operator of vertical market software businesses. We focus on specialized industries where expertise creates lasting advantages.

The Opportunity: Senior Account Executive

We’re looking for a Senior Account Executive to own the full sales cycle, from first conversation to closed deal. This is a strong fit for someone who understands how dental practices operate, knows how to create demand through outbound sales, and is comfortable selling directly to practice owners, office managers, DSOs, and specialty clinics.

This is a high-impact opportunity to join a growing sales team, sell into a market where Marea already has strong traction, and help shape how we continue scaling across North America.

Location: Canada (remote)

The salary range for this role is $80,000-$90,000 CAD per year, plus uncapped commission.

What You’ll Own

Full-cycle sales execution

  • Own the full sales cycle, including discovery, demo, proposal, negotiation, and close.
  • Run clear, tailored product demos based on each practice’s workflow and pain points.
  • Navigate conversations with practice owners, office managers, DSOs, and specialty clinics.

Pipeline generation and outbound sales

  • Build your own pipeline through cold outbound, prospecting, and demand creation.
  • Partner closely with BDRs to maximize qualified meetings and improve targeting.
  • Get past gatekeepers and create opportunities with decision-makers who may not already be actively evaluating solutions.

Revenue growth and market insight

  • Consistently meet or exceed quarterly revenue targets.
  • Maintain a healthy pipeline with accurate forecasting and clean CRM activity.
  • Share customer, market, and competitive insights with the product and marketing teams.

What We’re Looking For

  • 3-5 years of direct sales experience, ideally in a full-cycle B2B sales role.
  • Experience selling into the dental industry, including dental practices, DSOs, dental software, dental devices, or related services.
  • Strong outbound sales experience, with a proven ability to create demand and build pipeline.
  • A proactive, self-driven sales approach, with the ability to create demand, build pipeline through outbound prospecting, and confidently reach decision-makers.
  • Strong discovery and demo skills, with the ability to sell business value, not just product features.
  • Excellent communication skills and the ability to build trust with dental practice owners and business decision-makers.
  • Strong understanding of how dental offices operate, especially the business side of the practice.

Strongly Preferred

  • Familiarity with practice management systems such as Open Dental, Dentrix, Eaglesoft, or similar platforms.

Why Marea?

  • Sell a product with strong traction and 600+ practices already using the platform.
  • Join a growing sales team with warm pipeline support from a dedicated BDR team.
  • Help shape the sales motion as Marea scales across the dental market.

Join Us

If you’re a strong sales hunter with dental industry experience and you’re excited to help practices modernize how they work, we’d love to hear from you.

We use AI-powered tools (including transcription and automated note-taking) during portions of our interview process to support a consistent and thorough candidate experience. Candidates who require alternative accommodation may request it at any stage of the recruitment process.

Fluent Software Group is committed to building diverse, equitable, and inclusive teams. We welcome applications from candidates of all backgrounds, identities, and experiences, and all qualified applicants will be considered without regard to race, gender, age, disability, religion, sexual orientation, or any other protected characteristic.

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