Senior Strategist - B2B/B2C Tech Comms

VCCP Roar is a fully integrated PR and marketing agency, with deep specialisms in consumer, technology, corporate reputation and financial services. The agency brought together three specialist agencies with long heritage in their specialisms: Good Relations (consumer), Harvard (tech) and Teamspirit (financial services) into one fully integrated cross-sector business.

We are disruptors of influence, on a relentless mission to challenge the norm to stay ahead of how influence is earned - and created. We're a 150-person powerhouse and from synthetic audience tools and proprietary AI technology, to thumb-stopping creativity, we are obsessed with being at the forefront of what's next.

We are looking for an ambitious and highly organised individual who is articulate, curious, proactive, and thrives in a fast-paced environment across a range of projects.  Whilst the successful candidate needs to be a natural self-starter, it is also important that the candidate can work as part of a team across a range of disciplines.

What you will provide for your clients:

• Provide a strategic vision for every client and every campaign you oversee, through clear strategies that you help embed within the account teams
• Become a central strategist for a number of accounts, working towards becoming solo lead strategist for one or two accounts 
• Develop specific presentations, proposals, reports and content that will help shape the client’s comms and marketing plans
• Provide insight into and understanding of the tech industry and where the client sits within it, to be able to advise them effectively
• Build a deep understanding of clients’ business and audiences by gathering and synthesising insights from first, second and third-party data sources
• Influence senior client stakeholders, provide answers and advice, and proactively bring the agency’s thoughts and ideas into any strategy or planning presentations
• Develop comms and campaign planning, messaging, narratives, brand architectures and thought leadership content that provide the foundation for client programmes and campaigns
• Develop creative briefs in line with client objectives, brief the creative teams and review their output, giving feedback to help them refine their work
• Use free or VCCP Roar’s owned tools - including Google Trends, Moz, SimilarWeb, Sparktoro Google Data Studio and Statista - to identify or substantiate insights, trends and campaign platforms and identify influencers

What you will bring to the team:

• Act as core strategist for new business pitches by developing insights, campaign platforms, and activations, helping to keep the pitch focused and relevant
• Proactively seek out and share items of interest i.e. reports, insights, campaigns, concepts
• Develop campaign research proposals, interrogating the client to understand their aims and using different research methodologies to achieve the data they need, analysing and presenting key messages back to the client
• Produce all documents in a good quality of writing, with clear structure, simplicity of language and relevant word choice
• Use data and insights to develop, target, optimise and measure campaigns spanning the full customer journey
• Use and apply different planning methods, VCCP Roar’s offerings, comms components and terminology to meet client expectations

Responsibilities:

• End-to-end strategy development: drive or contribute to the strategic process from desk research and market research through the creation of strategy documents
• Creative briefing and oversight: translating client briefs into compelling and actionable creative briefs, guiding the creative team and account teams to ensure work remains on-strategy.
• Client counsel: work with clients, in partnership with account teams, to lead programme strategy, host workshops and sessions and provide measurement guidance.
• New business: contribute to new business pitching, developing research, insight and creative platforms for new opportunities across VCCP Roar.
• Foresight and thought leadership: Contribute to the Strategy & Planning team and wider agency culture of being data driven and ahead of emerging channels such as GEO and LLMs.

Role-specific Skills Required: 

• Research and insight synthesis; confident in data analysis

• Strong communicator and copywriter

• Critical thinking

• Curiosity and deep interest in the world

• Excellent workshop hosting and presentation skills

• Confident and self-motivated; able to work independently and collaboratively

VCCP DE&I STATEMENT

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via [email protected].

CRIMINAL RECORDS INFORMATION

As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.