Business Development Manager

Location: Bangkok, Thailand (with regional travel across Thailand) 

Department: Sales / Business Development

 Reports to: Head of Sales / Regional Sales Director, APAC

 Employment Type: Full-time

About the Role

We are looking for a driven and technically credible Business Development Manager to grow our footprint in the Thailand cybersecurity market. This role is responsible for identifying, engaging, and closing new business opportunities for our Security Operations Center (SOC) services (Managed SOC, MDR, Threat Detection & Response) and broader cybersecurity solutions portfolio (SIEM, endpoint protection, vulnerability management, penetration testing, GRC/compliance services, network & cloud security).

You will own the full sales cycle — from prospecting and lead generation through solution positioning, proposal development, negotiation, and contract close — while building long-term relationships with enterprise and mid-market clients across banking, telecom, government, manufacturing, and retail sectors in Thailand.

Key Responsibilities

• Develop and execute a go-to-market strategy to acquire new logos and grow revenue for SOC and cybersecurity solutions in the Thailand market
• Identify and qualify sales opportunities through networking, referrals, cold outreach, industry events, and partner channels
• Build and manage a healthy sales pipeline, accurately forecasting revenue in CRM
• Understand client security posture, risk profile, and compliance requirements (e.g., PDPA, BOT/SEC/OIC regulations where relevant) to position tailored SOC and cybersecurity solutions
• Collaborate with pre-sales/technical consultants and SOC analysts to scope solutions, prepare proposals, and deliver compelling presentations and demos
• Lead commercial negotiations, pricing discussions, and contract closure in coordination with legal and finance
• Build strong relationships with C-level and IT/security decision-makers (CISOs, IT Directors, Heads of Infrastructure)
• Develop and maintain a partner ecosystem (technology vendors, system integrators, MSSPs) to generate co-sell opportunities
• Represent the company at local cybersecurity conferences, seminars, and industry forums to build brand visibility
• Stay current on Thailand's cybersecurity threat landscape, regulatory changes, and competitor offerings
• Work closely with marketing to localize campaigns and messaging for the Thai market
• Provide regular sales reports, market feedback, and win/loss analysis to leadership

Qualifications

Education
• Bachelor's degree in IT, Computer Science, Business, Marketing, or related field 
• IT/security certs are a plus but not mandatory at entry level (e.g., CompTIA Security+, ISC2 CC — entry-level, low-cost certs)
Experience
• 0–2 years — fresh grads or juniors from telesales, inside sales, or IT support roles are commonly considered
• Any internship or prior exposure to B2B tech sales, SaaS, or IT services is a strong plus
• No need for prior cybersecurity-specific sales experience — this is trainable
Core skills
• Basic understanding of cybersecurity concepts (phishing, ransomware, firewalls, SOC, compliance — doesn't need to be deep, just conversational)
• Strong communication and interpersonal skills — comfortable cold-calling, emailing, and presenting to prospects
• Good written English (and local language fluency if covering a specific market, e.g., Thai for Thailand)
• Basic proficiency with CRM tools (HubSpot, Salesforce, Zoho, etc.) or willingness to learn
• Comfortable with lead generation, LinkedIn outreach, and appointment setting
Personal traits
• Self-motivated, target-driven, resilient to rejection (BD/sales roles have high "no" rates)
• Curious and willing to learn technical/security concepts on the job
• Organized — able to manage a pipeline and follow up consistently
Typical entry-level responsibilities
• Lead generation and qualification (cold calls, emails, LinkedIn, events)
• Setting up meetings/demos for senior BD/sales staff or technical pre-sales
• Maintaining CRM records and pipeline hygiene
• Supporting proposal/RFP preparation
• Attending industry events, webinars to build market knowledge
Nice-to-haves (not required)
• Existing network in IT/security space
• Exposure to compliance frameworks (PDPA, ISO 27001, PCI-DSS) relevant to your target market
• Bilingual capability if you're expanding regionally (e.g., Thai + English for Thailand)