Marketing Manager

About the role

We're looking for a hands-on Growth & Lifecycle Marketing Manager to build and scale our marketing engine. You will own lifecycle marketing in HubSpot, drive outbound demand generation, and lead content and thought leadership initiatives targeting a defined B2B audience.

This role is ideal for someone who combines strategic thinking with strong execution skills and is comfortable operating in a fast-moving environment.

What you'll do

• Own and run lifecycle marketing in HubSpot: audience segmentation, lifecycle stages, nurturing flows, lead scoring, and email campaigns.

• Launch and scale outbound demand generation: multichannel campaigns, personalization, and target-account work.

• Optimize the funnel: track stage-by-stage conversion, analyze data, and improve channel performance.

• Develop content and thought leadership for a B2B audience, including complex technical and regulatory topics (PSD2, MiCA, AMLD, etc.) - translating them into clear, compelling language.

• Work cross-functionally with product and technical teams: gather insights, align messaging, and launch joint initiatives.

• Build processes and tools from 0 → 1 and own the outcome - from hypothesis to measurable impact.

Requirements

Experience:

• 3-7 years in B2B marketing, with mandatory experience in fintech or regulated industries.

• Proven experience with HubSpot or similar marketing automation tools.

• Strong background in lifecycle marketing and demand generation.

Skills:

• Deep understanding of audience segmentation, funnel optimization, and email and outbound campaign execution.

• Ability to translate complex technical or regulatory topics into clear content.

• Strong writing and communication skills.

• Experience working cross-functionally with product and technical teams.

Mindset:

• Hands-on and execution-focused.

• Comfortable building from 0 → 1.

• Data-driven and results-oriented.

• High ownership and accountability.

Nice to have

• Experience targeting financial or compliance-related audiences.

• Familiarity with fintech regulations (PSD2, MiCA, AMLD, etc.).

• Experience scaling marketing.

Tools you'll work with

• Lifecycle & CRM: HubSpot (Marketing Hub, Sales Hub, Operations Hub); Customer.io / Braze - a plus.

• Demand generation & outbound: Apollo.io, Reply.io / lemlist, Instantly.ai, LinkedIn Sales Navigator.

• Segmentation & data enrichment: Clay, ZoomInfo, Dropcontact / Hunter.io.

• Funnel analytics: HubSpot Analytics, Google Analytics 4, Looker Studio; Amplitude / Mixpanel - a plus.

• Content: HubSpot CMS / WordPress, Notion / Confluence, Grammarly.

• Automation: Zapier, Calendly.

• Conversation intelligence: Gong / Chorus - a plus.