Marketing Manager

Verder USA is seeking an innovative, results-driven Marketing Manager to strengthen market presence across our pump solutions division. The role will lead integrated marketing initiatives that communicate how Verder’s leading-edge technologies enable progress in areas such as water treatment, food & beverage processing, mineral processing, and other industrial applications. The Marketing Manager will have the autonomy to turn insight into action, build compelling product and digital campaigns, and create measurable commercial impact.

Responsibilities

• Develop and execute integrated marketing strategies that build brand awareness, generate demand, and support commercial growth across Verder’s technology-focused businesses.
• Plan, launch, and optimize digital marketing campaigns across relevant channels, using performance data to improve engagement, lead quality, and return on investment.
• Lead product marketing activities, including customer and market insight, segmentation, positioning, messaging, go-to-market plans, launch communications, and sales tools.
• Manage the annual trade show and events program, including event selection, budgets, logistics, stand concepts, promotional activity, lead capture, and post-event nurturing.
• Use Dynamics 365 to manage marketing and customer data, monitor campaign and lead activity, maintain reporting, and support alignment between marketing and sales.
• Partner with sales, product management, business leaders, and technical experts to create accurate, differentiated content and campaigns for target markets.
• Develop and oversee marketing collateral, digital content, case studies, presentations, and other assets that demonstrate the impact of Verder’s solutions.
• Track market trends, customer needs, competitor activity, and campaign performance; provide actionable recommendations to strengthen market position.
• Manage external agencies, suppliers, and marketing budgets to ensure high-quality delivery, cost efficiency, and consistent brand execution.
• Champion Verder’s mission to drive progress and make an impact by communicating the technology behind innovations that advance the world.

Desired Qualifications

• Demonstrated experience in marketing management, ideally within B2B, industrial technology, manufacturing, or related sectors. Experience in the pump industry is a plus.
• Strong digital marketing expertise, including campaign planning, content strategy, lead generation, marketing automation, analytics, and performance optimization.
• Proven product marketing capability, including value proposition development, positioning, go-to-market planning, product launches, and sales enablement.
• Experience planning and delivering trade shows, industry events, and customer-facing exhibitions from concept through post-event follow-up.
• Working knowledge of Microsoft Dynamics 365, including its use for CRM, campaign tracking, lead management, reporting, or customer insight is a plus.
• Ability to translate complex technical products and applications into clear, compelling messages for varied customer audiences.
• Strong project-management, stakeholder-management, communication, and presentation skills.
• Commercial mindset with the ability to use market data and performance metrics to inform decisions and improve results.
• Self-directed, collaborative, and comfortable taking ownership in an international, innovation-led environment.

Benefits

PTO. 401K with company match.