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Salary
≈ $36k – $81k per year (Estimated)
Location
In office (London)

Confirmed on the employer's own hiring board on Nov 2, 2026. First seen by Alion on Oct 6, 2026. Veronica Beard scores B on the Alion truth index.

Overview
Company
Impact
Profile match
Veronica Beard is a New York fashion house that designs and sells women's ready-to-wear, tailoring, denim, footwear and leather accessories under its own label. Founded in 2010 by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, the brand sells online, through department stores and through its own boutiques in US cities such as Aspen, Palo Alto, Bethesda and Palm Beach, with stores also in London, Paris and Spain. It hires store teams (sales associates, keyholders, assistant and general managers, district managers) as well as designers, product development, social media and retail leadership staff at its New York head office.

Overview:

The General Manager is responsible for maximizing sales, providing an exceptional shopping experience for the customer, and managing the store’s visual and operational standards, including the store’s shrink %, wage cost and Clienteling. The General Manager is responsible for staffing, training and developing high performance teams.

Responsibilities:

SALES LEADERSHIP:

  • Creates an outstanding sales and Customer Service environment
  • Strives for sales excellence and results
  • Sets and evaluates weekly, monthly and seasonal goals for staff
  • Works with customers and models excellent customer service and Clienteling skills
  • Maximizes sales through strong floor supervision skills
  • Assesses store morale, monitors and praises positive associate performance, and resolves and documents performance issues promptly
  • Develops Sales Associates to be experts in the selling steps and client building through utilizing the Sales Training Programs and the Client Books

STAFFING AND ASSOCIATE DEVELOPMENT:

  • Networks in industry to recruit and hire high quality management and sales-oriented associates
  • Fills all levels of open positions within the store in an urgent and timely manner
  • Ensures adequate staff is available to meet business needs - schedules accordingly
  • Follows company criteria properly hiring, reviewing, coaching and promoting Sales Associates and Assistant Managers
  • Administers company personnel programs including appropriate performance reviews, compensation and employment records
  • Ensure personnel are trained on product knowledge, selling skills and customer service to support the brand experience
  • Documents employee performance in a timely manner
  • Creates enthusiasm and excitement within store to motivate high performance teams

OPERATIONAL EXCELLENCE:

  • Protects store payroll by managing wage costs, salaries, and allowable hours
  • Controls company’s assets, i.e. key control, loss prevention measures, inventory paperwork and company standards of conduct
  • Strives for 100% accuracy and compliance in cash, inventory, fixtures and property

STORE STANDARDS:

  • Execute floor-set and promotional directives; implements visual merchandising
  • Supervises the overall cleanliness and organization of the sales floor and backroom
  • Ensures store appearance and atmosphere supports and reinforces the brand image
  • Understands, supports and complies with all company policies and procedures

MERCHANDISING/VISUAL:

  • Ensure execution of effective merchandising strategies and directives
  • Ensure the selling floor is neat, clean, organized and reflects the correct visual image at all times
  • Ensure presentation of all displays, fixtures and all visual areas are reflective of current visual direction
  • Identify and communicate product concerns in a timely manner
  • Communicate inventory needs to support the business goals
  • Participate in buying sessions

FASHION/STYLING:

  • Represents the fashion and style of Veronica Beard
  • Knowledge of current fashion trends and styles
  • Appreciation and demonstration of an overall finished fashion look
  • Ensure staff is following Veronica Beard fashion guidelines.

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work. 

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class. 

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