Creative Lead

About the role:

We are not looking for a designer who follows briefs. We are looking for an exceptionally creative mind who writes them.

As Creative Lead, you will own how Vezeeta and its sub-brands look, feel, and stand out, from the first sketch to the billboard on the street. You will set the creative direction for every major campaign and product launch, design the hero work yourself, and raise the bar for everyone around you.

If your ideas make people stop scrolling, your portfolio speaks before you do, and you want to build a brand people remember, this role is for you.

Key responsibilities:

• Own the creative vision, brand identity, and visual language for Vezeeta and its sub-brands across all online and offline channels.
• Act as creative director for new initiatives and campaigns, turning complex product concepts into relatable, consumer-facing brand worlds.
• Ensure full brand consistency across many different channels and formats.
• Concept, storyboard, and personally design high-impact visual assets for digital campaigns and offline activations.
• Develop strong design systems, visual guidelines, and scalable templates that internal teams and external partners can easily use.
• Lead creative direction for social media campaigns, video production storyboards, and dynamic digital ads.
• Conceptualize and direct large-scale offline initiatives, including out-of-home (OOH) billboards, premium print collateral, and experiential pop-up installations in high-end hubs.
• Act as the main creative contact for external production houses and agency partners.

Requirements (must have):

• 3-4 years of experience as a Creative Lead or Art Director.
• Strong hands-on graphic design experience, with a standout portfolio of original, bold work (required with the application).
• Advanced skills in Adobe tools, including Illustrator, Photoshop, Lightroom, and InDesign.
• Proven experience creating master visuals for campaigns, building and applying brand guidelines.
• Proven experience leading the creative for new product launches.
• Experience designing for both English and Arabic audiences.
• AI-native creative: you use generative AI tools (such as Midjourney, Adobe Firefly, or Runway) as part of your daily workflow to explore more ideas, push concepts further, and deliver faster, without compromising craft or brand.

What success looks like in 6 months:

• Updated brand guidelines launched and adopted by all teams and agencies.
• Master visual delivered for at least one major campaign or product launch.
• Template library live for social, digital ads, and print.
• Clear brief-to-approval process running with marketing, product, and agencies.
• AI tools built into the creative workflow, cutting turnaround time.
• Recognized as the go-to creative voice across the business.