Director, CMS Agentic Commerce, GTM Focus

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

Director, Agentic Commerce (GTM focus)

Role Overview

Visa is seeking a Director of Agentic Commerce GTM to serve as the commercialization leader for one of the company's most strategic emerging growth areas. This role is responsible for defining how Visa brings Agentic Commerce capabilities to market, including go-to-market strategy, client engagement, sales enablement, partnership development, ecosystem expansion, and commercialization execution. Success in this role will be measured by market adoption, customer engagement, strategic partnerships, and the ability to translate emerging technology trends into scalable business opportunities for Visa and its clients.

Operating at the intersection of Product, Sales, Partnerships, and Regional teams, this leader will connect emerging capabilities with real-world customer needs, helping shape value propositions, commercialization strategies, and market-entry plans that drive adoption globally. The Director will work closely with clients, fintechs, technology partners, and internal stakeholders to identify opportunities, validate demand, accelerate ecosystem development, and establish repeatable go-to-market motions that scale.

As commerce increasingly evolves to include AI agents, autonomous procurement, intelligent treasury workflows, agent-enabled commerce platforms, and new digital intermediaries, this leader will help clients and partners understand how these shifts are reshaping payments while positioning Visa at the center of the next generation of commerce.

Key Responsibilities

Go-to-Market Strategy & Commercialization

• Develop and execute go-to-market strategies for Visa’s Agentic Commerce initiatives across commercial payments, money movement, treasury, procurement, embedded finance, and other CMS use cases.
• Translate new products and capabilities into clear value propositions, client narratives, and commercialization plans. Define priority customer segments, target markets, and market-entry strategies.
• Partner with Product and Regional teams to drive adoption and revenue growth, developing scalable GTM playbooks for use across regions and segments.
• Use adoption metrics, customer feedback, and market signals to refine GTM strategies.

Sales Enablement & Market Readiness

• Support strategic client engagements, workshops, executive briefings, and industry events.

• Develop client narratives, competitive positioning, solution messaging, and supporting materials, including executive presentations and thought leadership that articulate Visa CMS’s approach to scaling agentic commerce.
• Work with regional GTM leaders to identify customer priorities, adoption barriers, market-specific opportunities, lighthouse clients, pilots, and commercialization pathways.
• Work with Product and Solutioning teams to assess product gaps, market readiness, and client adoption pathways.

Market Validation & Opportunity Development

• Gather customer feedback and field insights to inform product priorities and roadmap direction.
• Support strategic accounts pursuing commerce and payments transformation. Facilitate ideation workshops with design partners, Design, and Product Management to develop new solutions.
• Work with the Partnerships team to evaluate emerging participants, including agentic platforms, fintechs, and payment facilitators, and identify opportunities to extend Visa’s capabilities through partnerships and integrations.
• Represent Visa in client meetings, industry forums, conferences, and strategic discussions, reinforcing Visa’s leadership in agent-enabled payments and commerce.

Qualifications

Basic Qualifications

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/MBA/JD/MD) or at least 3 years of work experience with a PhD.
• Experience in creating vision statements and setting product goals.
• Experience in defining product strategy.
• Experience in product design.
• Experience in customer discovery and the design of new products based on that discovery.
• Experience in product execution.
• Experience in defining and leading plans to achieve product goals.
• Experience working in Agile frameworks and matrixed organizations.
• Experience in process or core banking best practices.
• Experience recruiting, growing, retaining, and leading technical talent.
• Experience collaborating in global, cross-functional teams.
• Strong commercial acumen and ability to forecast business trends.

Preferred Qualifications

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
• Senior product management experience in Digital, Payments, and Financial Services.
• Proven track record of launching and managing digital products for issuers.
• Deep background in issuing institutions and managing large card portfolios.
• Experience in developing or launching new solutions and managing engagement, UX, and UI transformation.
• Experience leading difficult deal negotiations and managing third-party vendors.
• Ability to structure and manage complex cross-enterprise projects and processes.
• Superior analytical and problem-solving skills with demonstrated intellectual rigor.
• Experience managing diverse teams with positive records.
• 10+ years in product strategy, corporate strategy, product management, consulting, payments, fintech, or related fields.

• Experience evaluating emerging technologies and scaling new business models; comfortable working with hypotheses and testing assumptions.

• Deep understanding of payments, commercial banking, money movement, fintech, or enterprise software ecosystems.
• Proven ability to develop business cases, growth strategies, and investment recommendations.

• Experience working across product, commercialization, and executive teams.
• Strong communication, executive presentation, and client-facing skills.

• Demonstrated success operating in highly ambiguous, zero-to-one environments.

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $203,800 to $326,100 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.