Sales Development Representative (SDR) - Regional (Global Support)

It’s never been a more exciting time to join Vistra.

At Vistra our purpose is progress. We believe that our clients have the power to change the world and to do great things for global progress, and we exist to remove the friction that comes from the complexity of global business - to help our clients achieve progress without friction.

But progress only happens when people come together and take action. And we’re absolutely committed to building a culture where our people can do just that. We have an exciting opportunity for you to join our team as Sales Development Representative. Reporting to the Director of Marketing, this full-time and permanent position is based in Kuala Lumpur and offers regional coverage, allowing you to make a significant impact to our team and its’ growth.

This role is responsible for managing both inbound and outbound lead engagement, working closely with Marketing and Sales to convert interest into qualified opportunities.

As part of a global SDR team, you will operate within a coordinated “all bound” approach - combining marketing-generated leads, proactive outreach, and account-based engagement to drive consistent pipeline growth.

Key Responsibilities

Lead Generation & Prospect Engagement

• Manage and respond promptly to marketing-generated inbound leads, conducting initial outreach and qualification to assess business needs, fit, and potential opportunities.
• Identify, research, and proactively engage target accounts and decision-makers through outbound prospecting activities, including email campaigns, phone outreach, and social selling channels such as LinkedIn.
• Build and nurture relationships with prospects to generate qualified sales opportunities and maintain a healthy pipeline.

Pipeline Development & Sales Alignment

• Drive consistent pipeline growth through a combination of inbound and outbound lead generation strategies.
• Collaborate closely with Marketing to leverage campaigns, content, and account-based marketing (ABM) initiatives in support of prospect engagement and opportunity creation.
• Partner with Sales teams to align on target accounts, strategic priorities, and opportunity development plans.

Lead Qualification & Opportunity Handoff

• Qualify prospects against defined criteria, including ideal customer profile (ICP), business needs, decision-making process, budget, and timeline.
• Arrange discovery meetings and ensure a seamless transition of qualified opportunities to Account Executives for further sales engagement.
• Maintain clear communication with internal stakeholders to support effective opportunity progression and conversion.

Regional Coverage & Cross-Functional Collaboration

• Take ownership of Sales Development Representative (SDR) activities and performance within the assigned region, ensuring timely engagement with prospects and leads.
• Provide support across additional regions when required to maintain global responsiveness and coverage.
• Collaborate with global SDR teams to share market insights, best practices, and effective prospecting strategies.

CRM Management & Sales Enablement

• Utilise CRM and sales engagement platforms, including HubSpot and Salesforce, to manage prospecting activities, track engagement, and maintain pipeline visibility.
• Leverage automation tools, outreach sequences, and sales playbooks to optimise productivity and prospect engagement efforts.
• Ensure accurate, complete, and up-to-date customer and prospect records within all systems.

Performance & Reporting

• Meet or exceed established performance targets, including meetings booked, qualified opportunities generated, and pipeline contribution.
• Monitor, analyse, and report on key activity and performance metrics to identify trends, improve effectiveness, and support business objectives.
• Maintain high standards of data quality, activity tracking, and reporting accuracy.

Key Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related discipline, or equivalent practical experience.
• 1 to 3 years of experience in Sales Development, Business Development, Lead Generation, Inside Sales, or a similar customer-facing role.
• Strong verbal and written communication skills, with the ability to engage and build rapport with prospects across various channels.
• Experience using CRM and sales engagement platforms such as Salesforce, HubSpot, or similar tools is preferred.
• Demonstrated ability to manage and prioritise both inbound lead follow-up and outbound prospecting activities effectively.
• Strong organisational skills with high attention to detail and a disciplined approach to maintaining accurate CRM data.
• Ability to work independently in a fast-paced environment while managing multiple priorities and deadlines.
• Comfortable collaborating within a remote and globally distributed team environment.
• Self-motivated, results-oriented, and driven to achieve or exceed performance targets.

What Success Looks Like

• Consistently generates qualified sales opportunities and contributes to a healthy and growing sales pipeline.
• Responds promptly and effectively to inbound leads, ensuring a positive prospect experience and timely qualification.
• Successfully executes outbound prospecting and account-based marketing (ABM) initiatives to engage target accounts and decision-makers.
• Maintains strong alignment and collaboration with Sales and Marketing teams to maximise pipeline generation and conversion outcomes.
• Demonstrates a high level of CRM discipline through accurate data management, activity tracking, and reporting.
• Achieves or exceeds key performance indicators, including meetings booked, qualified opportunities created, and pipeline contribution.
• Adapts effectively to changing business priorities and supports cross-regional activities to ensure global coverage when required.

Working Style

• Proactive and self-driven, taking ownership of goals and outcomes.
• Resilient and persistent when engaging prospects and navigating objections.
• Results-focused, with a strong commitment to achieving performance targets.
• Collaborative and team-oriented, working effectively across functions, regions, and cultures.
• Curious and growth-minded, continuously seeking opportunities to learn, improve, and adopt best practices.
• Adaptable and agile, demonstrating flexibility in a dynamic and evolving business environment.

Company Benefits

At our Malaysia office, we believe in putting our employees’ well-being first! We offer a flexible hybrid working arrangement and birthday leave. Additionally, we provide comprehensive medical insurance and dental coverage, wellness allowance and competitive annual leave entitlement to support your well-being and time to recharge or explore your passions out of work. As advocates of continuous learning and professional development, we provide.an internal mentorship program and reimburse professional membership fees for certifications like ICSA, ensuring you stay ahead in your field.

If you are excited about working with us, we encourage you to apply or have a confidential chat with one of our Talent Acquisition team members. Our goal is to make this a great place to work where all our people can thrive. We hope you join us on this exciting journey.