Content Director (Scriptwriter & Content Planner)

Industry: Food & Beverage (Tea & Coffee)

Job Responsibilities

• Develop creative and engaging scripts for TikTok short videos, including store visits, product promotions, and e-commerce content.
• Develop 3-in-1 content strategies combining brand promotion, product marketing, and entertainment.
• Guide influencers and content creators in video shooting, presentation, and production.
• Optimize video hooks, opening scenes, storytelling, and content structure to increase viewer engagement and retention.
• Research TikTok trends, viral content formats, and local audience preferences in Nigeria.
• Collaborate with the marketing and operations teams to ensure content aligns with brand positioning and business objectives.
• Develop creative content ideas to increase brand awareness, customer engagement, and store traffic.

Job Requirements

• Proven experience in short-form video scripting, content planning, or directing.
• Strong understanding of TikTok trends, viral video strategies, and social media marketing.
• Excellent English writing and communication skills.
• Strong creative thinking and storytelling abilities.
• Experience working with influencers, KOLs, or social media content creators is an advantage.
• Chinese-language proficiency is an added advantage.
• Candidates with experience in food & beverage, restaurants, retail, or FMCG brands are preferred.