Country Creative Lead - China

Voodoo • Chinese: C1 • English: C1 • 3 months ago
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Voodoo

Voodoo is a French mobile gaming and consumer applications company founded in 2013 that built its business on hyper-casual games, titles simple enough to understand in seconds and monetised almost entirely through advertising rather than purchases. As advertising costs rose it moved deliberately into hybrid-casual and subscription applications, acquiring the social network BeReal in 2024 and building a portfolio of utility and dating apps alongside the games. Headquartered in Paris and backed by Tencent and Goldman Sachs, it reports billions of downloads and is one of the largest mobile publishers in the world by install volume.
voodoo.io • HQ: Paris, France • Advertising • Game Development • Gaming • Mobile Games • 51-200 employees • Est. 2013

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 100 experts, we operate at the forefront of mobile marketing and ad tech across various types of games (hypercasual, hybrid, 100% IAP).

Role

We are looking for a Country/Regional Creative Manager to join our Growth Team and play a key role in scaling our Creative production capabilities in China, esp. Changdu. This is an exciting opportunity for a high performing Operations / Strategy profile who is eager to take a new challenge and grow into a leadership role.

As a country creative lead, you will be responsible for (i) building our internal squads of creative operators and (ii) working with local vendors to scale our production.

  • Build one or several squads of creative operators (motion designer, unity/cocos developers), tapping into the best local talent pools of the region you will cover

  • Prioritize and drive the creative production for multiple games based on product potential and user acquisition strategy

  • Identify and partner with local vendors or studios who can produce engaging creatives to support our games portfolio

  • Create seamless workflows and processes to ensure production efficiency and highest creative impact on our products

  • Analyse creative performance using data-driven insights to refine and optimise strategies, and manage the performance of the external / internal teams you will manage

Profile

  • Past experience in a fast-paced environment (consulting, start-up, etc.), if possible in performance marketing / mobile game industry

  • You can work in autonomy and are eager to build up a business from scratch

  • Understanding of performance marketing, including how creatives influence key metrics (CPI, ROAS, engagement rates).

  • Excellent analytical and communication skills

  • Having your own network in mobile gaming creative production is a strong plus

  • Fluent in English and Chinese

Benefits

  • Competitive salary

  • Healthcare 100% covered by Voodoo

  • Lunch vouchers

  • Gym & wellness advantages

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