Marketing Executive

• Campaign Execution: Plan, coordinate, and launch integrated marketing campaigns across digital channels (social media, email, and website) and offline channels.
• Content Creation & Copywriting: Create high-quality content for websites, apps, social media channels, and marketing materials (brochures, presentations, and other collateral).
• Social Media Management: Develop annual or quarterly digital marketing strategies to attract audiences; collaborate with the media team to produce engaging content (graphics, photos, and videos); monitor audience growth and trends; improve SEO performance; manage Google Analytics; and ensure all content aligns with VP.Start's brand direction.
• Performance Tracking & Analytics: Prepare weekly and monthly reports using tools such as Google Analytics and CRM platforms to monitor KPIs, campaign ROI, and digital traffic.
• Market & Competitor Research: Conduct regular research on consumer behavior, industry trends, and competitor activities to identify opportunities and propose fresh marketing ideas.

• Cross-Functional Collaboration: Coordinate with internal teams, including graphic designers, video production, event management, product, and sales teams, as well as external vendors (printers and agencies), to ensure projects are delivered on schedule.

• Experience: 3 years plus of proven experience in a marketing, communications, or digital media role.
• Education: Bachelor’s degree in Marketing, Business Administration, or relevate degree

• Communications, or a related field (equivalent practical experience is highly valued). 

   

  Core Technical Skills:

• Proficiency with social media management tools.
• Proficiency speaking & writing in English.
• Familiarity with email marketing software (e.g., Mailchimp, HubSpot) and CMS platforms (e.g., WordPress).
• Basic understanding of SEO principles and data tools like Google Analytics.
• Experience with visual design tools like Canva or Adobe Creative Suite is a strong plus.
• Soft Skills: Exceptional written and verbal communication, sharp attention to detail, strong time-management skills, and a proactive, "can-do" attitude.

- Rewards for over performance