Digital Marketing Campaign Manager, Advancement Communications - University Advancement

Location

SAINT LOUIS, MO 63105

Scheduled Hours

37.5

Position Summary

Washington University Advancement is seeking a dedicated and highly skilled Digital Marketing Campaign Manager who will serve as a Salesforce Marketing Cloud email builder and traffic manager. The successful candidate in this new role will play a crucial role in managing and executing email marketing campaigns essential for the university's fundraising, alumni relations, and other advancement initiatives. This position requires a detail-oriented project manager and problem solver and skilled email designer to ensure successful deliveries and efficient internal operations in a high-volume environment (approx. 900 campaigns per year). Digital Strategy is a team of six digital comms professionals, with three dedicated to email marketing.

Job Description

Primary Duties & Responsibilities:

• Design and schedule email marketing campaigns and templates for alumni engagement, annual giving, and fundraising initiatives. Manage the draft, review, and approval process for individual projects. Troubleshoot and resolve email deployment issues promptly. Manage the approval queue for email builds created outside of Advancement Communications.
• Serve as project/traffic manager for Salesforce Marketing Cloud projects; serve as point-person for a UA-wide email campaign calendar; report on project status in email team production meetings; interface with UA partners to kick-off new projects, gather assets, and define project scope; trouble-shoot “at risk” projects.
• Seed list management, producing assets for meetings and presentations, managing and organizing creative assets for digital strategy team.
• Perform other duties as assigned.

Working Conditions:

Job Location/Working Conditions

• Normal office environment
• Occasional travel to off-campus locations.
• Possible travel for training and education.

Physical Effort

• Typically sitting at a desk or a table

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree

Certifications/Professional Licenses:

No specific certification/professional license is required for this position.

Work Experience:

Relevant Experience (3 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

Preferred Qualifications

• Three years of experience in email marketing in a higher education, non-profit, or similar environment.
• Skills in Salesforce Marketing Cloud or similar email marketing automation platform (Marketo, Hubspot, Eloqua, Pardot, etc.)
• Salesforce Marketing Cloud Email Specialist Certification
• Skills in ClickUp (project management app)

This position is located in St. Louis, MO and the targeted hiring range for this position is $58,400 - $66,000.

Preferred Qualifications

Education:

No additional education unless stated elsewhere in the job posting.

Certifications/Professional Licenses:

No additional certification/professional licenses unless stated elsewhere in the job posting.

Work Experience:

No additional work experience unless stated elsewhere in the job posting.

Skills:

Brand Guidelines, CAN-SPAM, Collaboration, Data Privacy Law, Deadline Management, Developing Partnerships, Digital Marketing, Email Deliverability, Email Design, Email Marketing, General Data Protection Regulation (GDPR), Multitasking, Organizing, Project Management, Salesforce Marketing Cloud Email Studio, Verbal Communications, Written Communication

Grade

G12

Salary Range

$58,400.00 - $99,700.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email[email protected] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.