Associate Brand Manager

The Brand Manager, Social Media & Content, will be responsible for DrinkPrime’s brand presence

across social media, content strategy, and campaign management. This role requires a deep

creative and content understanding to ensure DrinkPrime’s communication remains engaging,

impactful, and aligned with our key value propositions. This role requires experience in developing

brand narratives, launching digital campaigns, and collaborating with content creators and designers

to amplify DrinkPrime’s presence.Roles & Responsibilities:

• Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, X,

YouTube) to enhance brand visibility and engagement.

• Plan and manage brand campaigns, product launches, and city expansions: from ideation to

execution: while ensuring alignment with business objectives.

• Work closely with designers, video creators, and agencies to craft compelling content that

resonates with our audience.

• Own content strategy and brand storytelling, ensuring messaging is consistent with DrinkPrime’s

tone, values, and key differentiators.

• Monitor and analyze campaign performance using social media insights, analytics tools, and

industry benchmarks to optimize future efforts.

• Collaborate cross-functionally with Performance Marketing, Product, and Tech teams to align

branding efforts with growth initiatives.

• Stay updated on trends, audience behavior, and digital innovations to keep DrinkPrime at the

forefront of content marketing

Requirements

3+ years of experience in Brand Management, Social Media, or Content Marketing.

• Strong creative and content sensibility, with the ability to conceptualize engaging brand

campaigns.

• Proven track record of managing successful digital campaigns and social media growth.
• Experience in agency coordination, influencer marketing, or community building is a plus.
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
• MBA in Marketing or relevant field preferred