Direct Response Video Editor

We’re not looking for a traditional editor who spends days polishing a single video.

We’re looking for a performance-driven video editor who can move fast, test angles, and scale output - and who can also create high-converting static ads when needed.

This is a hybrid role where video is the core, but the ability to design static creatives adds leverage and speed to our creative pods.

If you’re the kind of creative professional who:

• Thinks in hooks, CTAs, and conversion (not just visuals)
• Can edit UGC-style videos, testimonials, and product demos fast
• Can also put together clean, effective static ads for paid social
• Uses AI tools (ChatGPT, Runway, CapCut AI, etc.) to increase output
• Moves fast, iterates quickly, and doesn’t over-polish

Then you’re our person.

Why This Role Exists

• Creative volume wins: Our clients need both video and static ads to test fast and scale what works
• Hybrid creatives = leverage: Being able to execute both formats increases speed and output per pod
• AI is changing workflows: We use AI to ideate, script, and produce faster than ever
• We move fast: Weekly testing cycles require high-output creatives
• We’re scaling: This is a key role to help us produce more winning creatives, faster

What You’ll Do

Video (Primary Focus)

• Edit short-form direct response video ads for Meta, TikTok, and other platforms
• Cut UGC, testimonials, product demos, and founder-led content
• Create multiple video variations (hooks, CTAs, angles) for testing
• Use editing tools like CapCut, Premiere, etc (your choice)
• Leverage AI tools (ChatGPT, Pika, Descript, Runway) to speed up workflows
• Craft scripts and write copy for video concepts

Static Ads (Secondary but also very important)

• Design high-converting static ad creatives for paid social
• Use templates and systems (e.g., Butter, Creative OS) to move fast
• Adapt competitor inspiration and swipe files into on-brand ads
• Create multiple variations for testing (headlines, layouts, offers)

Collaboration & Execution

• Work closely with strategists and growth team to execute concepts
• Source and organize assets (UGC, stock, hooks, B-roll)
• Iterate quickly based on performance and feedback
• Deliver high-volume output without sacrificing effectiveness

What You Bring

Must-Haves

• 2+ years editing direct-response video ads for DTC brands
• Strong portfolio of high-performing paid social video ads
• Solid experience creating static ads for Meta
• Proficiency in an editing tool like CapCut, Premiere, and/or After Effects
• Working knowledge of Photoshop
• Strong understanding of performance marketing (hooks, CTAs, angles)
• Experience writing or adapting copy for ad creatives
• Familiarity with AI tools (ChatGPT, Runway, Pika, etc.)
• Ability to work fast and manage multiple projects
• Strong English communication skills

Nice-to-Haves

• Motion graphics skills
• Experience with Creative OS, Foreplay, Butter or AdCreative.ai
• Understanding of funnels, offers, and paid social strategy

Who You Are

• Performance-driven. You care about conversions, not just aesthetics
• Fast. You can produce several creatives per week consistently
• Versatile. You can switch between video and static when needed
• AI-curious. You use tools to increase speed and output
• Resourceful. You can turn raw assets into winning creatives
• Coachable. You iterate fast and improve with feedback
• Reliable. You take ownership and hit deadlines