Media Director

We are Wiser, a global, award-winning Employer Brand agency.

We build employer brands to guide the best in the biz into their dream career with our clients.

We’re a home for people who think big and expect more. We transform a company’s employer brand internally and externally and change cultures from the ground up.

With creative, strategic and early talent experts in-house, our clients have a single partnership with Wiser and we deliver end to end campaigns helping them to attract and retain the best talent globally.

We believe that people will do their best work when they're in a space that enables it. And that's what we've shaped at Wiser - a culture where everyone can be real and back themselves, surrounded by high performers who take ownership of their career and make moves, no matter what their background.

To find out more about us, take a look at our website wearewiser.com

or check us out on Instagram @wearewiser.

WHAT'S THIS ROLE ALL ABOUT?

At Wiser, we’re redefining how employer brand recruitment marketing campaigns are run. We’re looking for a Media Director to take ownership of media strategy, performance and optimisation across some of our biggest global accounts, with a particular focus on one of our largest US based clients who we run employer and corporate brand campaigns and social channels for.

You’ll be responsible for campaign strategies, media activation, partner management, and performance reporting, ensuring everything we deliver is innovative, insight-led, and impactful. This role is equal parts strategy, analysis and execution. You'll be our subject matter expert in paid media, using your technical expertise and understanding of data to challenge assumptions, identify opportunities and ensure every campaign is delivering against its objectives.

Around 75% of your time will be dedicated to a major US account, where you'll take ownership of media performance, working closely with our Key Account and Campaign teams to translate complex data into actionable insights and recommendations. The remaining 25% will focus on supporting our wider portfolio, improving how we approach media strategy, measurement and optimisation across the business.

This role is for a proven media specialist, someone who thrives in fast-paced, high-performance environments, is confident navigating complex datasets and knows how to turn insights into meaningful commercial and campaign outcomes.

WHAT WILL YOU SPEND YOUR TIME DOING?

• Owning media strategy and performance for one of our largest US accounts, acting as the senior media expert responsible for campaign effectiveness, optimisation and delivering measurable results.

• Owning campaign strategy and activation, overseeing media planning, buying, execution, optimisation, and reporting, ensuring all campaigns are insight-driven, high-performing, and results-focused.

• Getting under the skin of campaign data, interrogating performance across platforms, identifying trends, spotting inefficiencies and translating complex datasets into clear, actionable recommendations.

• Developing sophisticated measurement and reporting frameworks, ensuring we're tracking the right metrics, understanding attribution and demonstrating the impact of media investment against client objectives.

• Acting as a trusted senior media partner to our US client, confidently presenting performance insights, challenging existing approaches and making evidence-led recommendations to senior stakeholders.

• Bringing technical expertise to the wider Campaigns team, supporting colleagues with complex media challenges, sharing best practice and raising the standard of data analysis, reporting and optimisation across the function.

• Continuously testing and refining our approach, identifying opportunities for experimentation across audiences, channels, creative and targeting strategies to improve performance.

• Working with teams across the business, operating side by side with Creative, Key Accounts and Research & Strategy to make sure campaigns are seamlessly integrated, driving a one-team mindset that delivers the best results for clients and for Wiser.

WHAT ARE WE LOOKING FOR?

• A proven expert in media and campaigns, with significant agency-side experience across digital and paid channels, media strategy, planning, buying, optimisation, and analytics.

• An exceptional analytical thinker, comfortable working with large and complex datasets, identifying performance trends and translating data into tangible recommendations.

  • Proven experience with GA4

• Deep technical expertise across digital and social media platforms, with a comprehensive understanding of campaign structures, tracking, attribution, audience segmentation and optimisation.

  • Meta (Insta, FB + Threads), LinkedIn, YouTube + TikTok

  • Nice to have: X, Reddit

  • Ideal would be someone who’s used the above, and practiced experience with cross-platform management tools, such as Sprinklr.

  • Familiar with conversion tracking and attribution

• Strong experience in performance measurement and analytics, with the ability to build reporting frameworks, interrogate campaign effectiveness and demonstrate ROI.

• A hands-on operator, equally comfortable developing a sophisticated media strategy as they are getting into the detail of campaign performance and troubleshooting technical challenges.

• A commercially astute media specialist, who understands how to maximise media investment, manage substantial budgets and balance performance objectives with commercial realities.

• A trusted, senior voice in any room, able to lead client presentations, pitches, and problem-solving sessions with gravitas, particularly when communicating complex data and technical recommendations to non-technical stakeholders.

• Someone who thrives on experimentation and continuous improvement, using testing, analysis and emerging technologies to identify new opportunities and challenge established ways of working.

  • Examples of implementing a learning agenda and/or AB testing on behalf of a client

  • Functional understanding of incrementality testing methodologies such as Brand Lift and/or conversion lift studies

• Experience delivering large-scale, multi-channel campaigns for major US clients, with an understanding of the complexities of operating across international markets.

• A collaborative specialist, able to work closely with strategists, creatives and account leads to ensure media insights inform the wider campaign approach.

• Experience in employer branding and recruitment marketing is welcome but not essential, interest and willingness to learn are key.

WHAT'S IN IT FOR YOU?

• A Happiness team whose role is to make Wiser the best place to work possible. Whether it’s keeping the office stocked up with snacks, sending you a care package when you’re poorly, or planning the next Wiser party, they make the office a much happier place

• A culture calendar full of options - from black tie to sports day, book club or run club, there’s something for everyone.

• We’re pretty proud of the space we have here - from phone booths to walking pads, all the way to a rainforest for focus-time… whatever vibe you need, you can find it here.

• The W breakfast - our Happiness team makes sure everyone starts the day right with a hotel-worthy breakfast spread. Fancy coffee tap and unlimited fizzies on offer too.

• On top of your holiday allowance, the office also closes for up to 2 weeks over the festive period so we can all recharge before coming back in the new year.

• An extra day off on your Birthday.

• Moving House Day - one of life’s most stressful events made easier by an extra day off.

• Work from Anywhere - everyone has a number of days to work from home or wherever they fancy. Whether it’s staying at home to snuggle your cat or working from Greece for a week in the summer, WFA is the answer.

• Therapy - with 5 therapists to choose from, each year you can get up to x3 therapy sessions subsidised through Wiser to take either here in our own secret Log Cabin, externally or online (you pay £20 a session and we cover the rest)

• Vitality Health Insurance - full coverage once you’ve passed probation. From necessities like the dentist, doctors and opticians, to mega rewards like Champneys, gym and travel discounts, it’s a winner.

• Gymbox - once passing probation, you can access our exclusive Wiser x Gymbox partnership where you can bag your Gymbox membership for less than half price.

  Further details available upon interview progression*

The Road to Wiser...

• Apply (Go on... do it)

• Intro call w/ our Head of Talent

• Video call w/ US Business Director

• Task & Tour

• High Performance Offer Deck (HiPOD) w/ our COO Anna.

At Wiser, we’re committed to fostering a culture where everyone feels empowered to be themselves and inspired to excel. We know that true creativity and innovation thrive when diversity is celebrated and everyone is given equal access to opportunities. That’s why we welcome applicants from all backgrounds, regardless of race, ethnicity, gender identity, sexual orientation, age, religion, ability, or socioeconomic status.

We believe that everyone should feel comfortable and be able to back themselves in an inclusive environment where individuality is celebrated. We’re building a team as diverse as the brands we work with, and our aim is to change the way people think about work.

If you’re passionate about making meaningful moves in an environment that’s as inclusive as it is high-performing, we can’t wait to see what you’ll bring to Wiser. Feel free to reach out to our Talent Team if you need any adjustments to make our hiring process more accessible.