Digital Marketing Executive

About Webential

Webential is a leading digital solutions provider specializing in website design, development, and digital marketing services since 2009. We help businesses grow their online presence through innovative digital strategies, creative solutions, and cutting-edge technologies.

Job Overview

We are looking for a passionate and results-driven Digital Marketing Executive with 2-3 years of experience to join our growing team. The ideal candidate should have hands-on experience in SEO, AI-powered marketing, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), content optimization, and digital analytics. You will be responsible for improving organic visibility, driving qualified traffic, and supporting digital marketing initiatives using the latest AI tools and search optimization techniques.

Key Responsibilities

Search Optimization

• Execute on-page, off-page, technical, Local SEO, and eCommerce SEO strategies.
• Optimize websites for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
• Conduct keyword research, competitor analysis, content gap analysis, and search intent research.
• Optimize website structure, metadata, internal linking, structured data (Schema), and Core Web Vitals.
• Perform technical SEO audits and resolve crawl, indexing, duplicate content, broken links, redirect, and page speed issues.
• Monitor website rankings and organic search performance.

AI-Powered Digital Marketing

• Mandatory: Use AI tools such as ChatGPT, Gemini, Claude, Perplexity, Jasper, or equivalent to improve research, content creation, optimization, reporting, and marketing productivity.
• Optimize content for AI-powered search experiences and Google AI Overviews.
• Stay updated with AI search trends, search engine algorithm updates, and emerging marketing technologies.

Content & Website Optimization

• Work closely with content writers and designers to create SEO-friendly content.
• Optimize existing content based on user intent, AI search, and search engine best practices.
• Recommend website improvements to enhance user experience and conversions.

Analytics & Reporting

• Monitor and analyze website performance using Google Analytics 4 (GA4), Google Search Console (GSC), Google Tag Manager (GTM), Google Looker Studio, SEMrush, and Ahrefs.
• Track keyword rankings, traffic, conversions, and campaign performance.
• Prepare weekly and monthly performance reports with actionable insights.

Collaboration & Continuous Learning

• Coordinate with developers, designers, and content teams to implement digital marketing best practices.
• Stay updated with the latest SEO, AI, AEO, GEO, and digital marketing trends.
• Contribute ideas to improve campaign performance and online visibility.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, IT, or a related field.
• 2-3 years of hands-on experience in Digital Marketing and SEO.
• Strong knowledge of SEO, Technical SEO, Local SEO, AEO, GEO, and AI Search Optimization.
• Mandatory experience using AI tools such as ChatGPT, Gemini, Claude, Perplexity, Jasper, or similar platforms.
• Hands-on experience with Google Analytics 4 (GA4), Google Search Console (GSC), Google Tag Manager (GTM), Google Looker Studio, SEMrush, Ahrefs, and Screaming Frog.
• Basic understanding of structured data (Schema), Core Web Vitals, indexing, crawling, and website performance optimization.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage multiple projects and work effectively in a collaborative environment.
• Passion for continuous learning and adopting emerging AI technologies.

Benefits

• 5 Days Working.
• 8:00 AM to 5:00 PM work schedule.
• Leave Encashment.
• Rewards & Recognition.
• Learning & Development Opportunities.
• Fun Fridays and Team Events.