Account-Based Marketing Manager

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Experience: 6+ yrs

Location: Bengaluru, Karnataka, India, mumbai

As a Account-Based Marketing Manager, you will spearhead the design and execution of highly targeted B2B technology marketing campaigns aimed at enterprise clients, leveraging data-driven insights to prioritize high-value accounts. You will collaborate across sales, product, and AI innovation teams to craft compelling narratives that position our SaaS HR solutions as the definitive choice for modern workforce management. By integrating artificial intelligence tools into demand generation workflows, you will optimize lead quality, accelerate pipeline velocity, and deliver quantifiable ROI. Your strategic leadership will ensure seamless campaign orchestration across digital, events, and content channels, consistently driving awareness, consideration, and conversion among senior decision-makers.

Requirements

• Develop and execute account-based marketing strategies that align with sales targets and product roadmaps for enterprise SaaS solutions.
• Identify and segment high-potential accounts using data analytics, CRM, and intent signals, then tailor messaging and offers accordingly.
• Design multi-channel campaigns (email, LinkedIn, webinars, events, content syndication) to nurture awareness, consideration, and decision-making among C-suite and HR leaders.
• Collaborate with product marketing to translate technical AI capabilities into clear, benefit-driven value propositions for target accounts.
• Lead the creation of account-centric content, including case studies, whitepapers, and ROI calculators that showcase AI-enabled HR outcomes.
• Orchestrate the planning, execution, and optimization of marketing events, including virtual conferences, roundtable discussions, and industry roundtables in Bengaluru and Mumbai.
• Drive the integration of marketing automation platforms with sales intelligence to streamline lead scoring, nurturing, and graduation to sales.
• Track and analyze campaign performance metrics (MQLs, SQLs, pipeline contribution, attribution) to report ROI and refine tactics.
• Manage budgets, vendor relationships, and timelines to ensure on-time delivery and cost efficiency across all ABM initiatives.
• Mentor and collaborate with cross-functional teams, fostering a culture of data-backed decision-making and continuous improvement in marketing processes.
• 6+ years of experience in B2B enterprise SaaS marketing with a proven track record in account-based strategies.
• Deep knowledge of HR technology trends and artificial intelligence applications in workforce management.
• Expertise in demand generation, lead scoring, and pipeline acceleration for large-enterprise accounts.
• Strong analytical skills with experience using CRM/marketing automation, attribution tools, and data visualization platforms.
• Exceptional communication and storytelling abilities to translate complex AI concepts into customer-centric benefits.
• Demonstrated success in managing multi-channel ABM campaigns and international market penetration (Bengaluru, Mumbai).
• Proven leadership in cross-functional collaboration, aligning marketing, sales, and product teams toward unified objectives.
• Comfortable driving budgets, optimizing spend, and reporting ROI to executive stakeholders.
• Experience with AI-powered segmentation, intent data, and predictive analytics for account prioritization.
• A proactive mindset with a passion for staying current on industry innovations and using insights to shape future strategies.