Brand Executive

This role is for one of Weekday’s clients

Salary range: Rs 200000 - Rs 1000000 (ie INR 2 - 10 LPA)

Min Experience: 2+ years

Location: Bengaluru

JobType: full-time

We are looking for a creative and detail-oriented Brand Executive with 2-5 years of experience in Brand Management, Brand Marketing, and 360-degree Integrated Marketing Campaigns. The ideal candidate will have hands-on experience planning and executing end-to-end marketing campaigns across traditional and digital channels, ensuring consistent brand communication and strong consumer engagement.

The candidate should be skilled in campaign planning, creative development, agency coordination, stakeholder management, and campaign performance tracking. Experience in the retail, apparel, fashion, gems and jewellery, luxury, beauty, or lifestyle sectors will be preferred. The role requires a strong understanding of premium brand communication, retail marketing, and integrated campaigns across online and offline touchpoints.

Requirements

Key Responsibilities

1. Brand Management and Marketing

• Support the development and execution of brand strategies aligned with business objectives, target audiences, and market positioning.
• Ensure consistent brand identity, messaging, and visual communication across all marketing channels.
• Contribute to brand-building initiatives that strengthen brand awareness, customer engagement, and market presence.
• Monitor industry trends, competitor activities, and consumer preferences to identify new marketing opportunities.
• Ensure all brand communications align with established brand guidelines and positioning.

2. 360-Degree Integrated Marketing Campaigns

• Plan and execute integrated marketing campaigns across ATL, BTL, digital, social media, print, outdoor advertising, and in-store retail activations.
• Coordinate campaign timelines, budgets, deliverables, and execution across multiple channels.
• Develop campaign briefs, marketing calendars, and communication plans to support product launches, seasonal promotions, and brand initiatives.
• Ensure seamless integration of online and offline campaigns to deliver a consistent consumer experience.
• Track campaign execution and identify opportunities to improve reach, engagement, and effectiveness.

3. Creative Development and Content Coordination

• Collaborate with internal teams and creative agencies to develop campaign concepts, marketing collaterals, and brand communication materials.
• Prepare creative briefs and provide clear direction to ensure alignment with campaign objectives and brand guidelines.
• Review creative assets across digital platforms, print media, outdoor advertising, and retail touchpoints.
• Coordinate the development of promotional materials, product communication, and in-store branding assets.
• Maintain high standards of creative quality and consistency across all brand communications.

4. Agency and Stakeholder Management

• Coordinate with advertising agencies, creative partners, media agencies, vendors, and other external stakeholders.
• Work closely with internal teams to ensure timely campaign planning, approvals, and execution.
• Manage campaign deliverables and follow up with agencies to ensure adherence to agreed timelines and quality standards.
• Support budget tracking, vendor coordination, and campaign documentation.
• Build effective working relationships with stakeholders to ensure smooth execution of marketing initiatives.

5. Retail Marketing and Brand Activations

• Support retail marketing initiatives, including in-store promotions, visual merchandising campaigns, product launches, and customer engagement activities.
• Coordinate BTL activations and promotional events to strengthen brand visibility at retail locations.
• Ensure consistent brand presentation across stores and other consumer-facing touchpoints.
• Collaborate with retail teams to align marketing activities with sales objectives and customer expectations.
• Monitor activation performance and recommend improvements based on market feedback.

6. Campaign Performance and Reporting

• Track campaign performance across relevant channels using metrics such as reach, engagement, impressions, traffic, and conversions, where applicable.
• Prepare campaign reports and share insights on performance, effectiveness, and areas for improvement.
• Monitor marketing expenditure and support budget utilisation tracking.
• Analyse campaign outcomes and consumer responses to inform future marketing plans.
• Maintain campaign calendars, performance reports, and marketing documentation.

Must-Have Skills

• Brand Management
• Brand Marketing
• Integrated Marketing Campaigns
• 360-Degree Campaign Planning and Execution
• Creative Development
• Agency Coordination
• Stakeholder Management
• Campaign Performance Tracking

Good-to-Have Skills

• ATL Marketing
• BTL Marketing
• 360-Degree Marketing
• Retail Marketing and In-Store Activations
• Digital and Social Media Marketing
• Premium Brand Communication
• Visual Merchandising and Brand Identity Management

Experience and Qualifications

• 2-5 years of relevant experience in Brand Management, Brand Marketing, or Integrated Marketing.
• Hands-on experience planning and executing end-to-end marketing campaigns across multiple channels.
• Experience coordinating with creative agencies, vendors, and internal stakeholders.
• Prior experience in retail, apparel, fashion, gems and jewellery, luxury, beauty, or lifestyle sectors is preferred.
• Strong communication, organisational, project management, and analytical skills.
• Ability to manage multiple campaigns simultaneously while maintaining brand consistency and meeting deadlines.