Digital Marketing Associate

This role is for one of Weekday’s clients

Salary range: Rs 600000 - Rs 750000 (ie INR 6 - 7.5 LPA)

Min Experience: 1+ years

Location: Bengaluru

JobType: full-time

We are looking for a Digital Marketing Associate to support the execution and optimization of digital campaigns across paid and organic channels. This role will work closely with the Digital Marketing team to launch campaigns, monitor performance, coordinate creatives, and support data-driven improvements across channels.

The ideal candidate is detail-oriented, analytical, eager to learn, and excited about building hands-on experience across performance marketing, digital analytics, and e-commerce growth in a fast-paced environment.

Requirements

What You’ll Be Doing

Digital Campaign Execution & Channel Management

• Support the setup, execution, and monitoring of digital marketing campaigns across Google Ads (Search/SEM, Shopping, Display, YouTube), Meta Ads, Snapchat Ads, and TikTok Ads.
• Assist with day-to-day campaign activities including campaign setup, budget pacing checks, bid adjustments, and basic optimizations.
• Monitor key performance metrics including CTR, CPC, CPO, ROAS, CVR, traffic, and revenue.
• Support organic social media scheduling and coordination to ensure alignment with paid campaigns.

Performance Tracking & Reporting

• Monitor campaign performance through advertising platforms and reporting dashboards.
• Support tracking and data analysis using tools such as Adjust, AppsFlyer, Branch, and Google Analytics (GA4).
• Prepare daily, weekly, and monthly performance reports.
• Identify trends, performance gaps, and opportunities, and share insights with the wider marketing team.

Creative Coordination & Optimization

• Work closely with creative and content teams to coordinate ad assets and campaign requirements.
• Develop an understanding of platform-specific creative best practices across Meta, Snapchat, TikTok, and other digital channels.
• Support A/B testing of creatives, messaging, and campaign elements to improve performance.
• Track creative performance and contribute ideas to improve engagement and conversion.

Cross-Functional Collaboration

• Collaborate with Content, Design, CRM, Analytics, and Commercial teams to support marketing initiatives.
• Assist in the execution of key campaigns, promotions, and seasonal events.
• Communicate campaign updates, risks, and performance observations to relevant stakeholders.

What You’ll Need

Experience

The Foundation:

• 1-2 years of hands-on experience supporting digital marketing campaigns across paid and organic channels.

The Background:

• Experience in e-commerce, retail, consumer brands, or a fast-paced digital environment is preferred.

The Track Record:

• Experience supporting platforms such as Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads.
• Exposure to campaign reporting, performance tracking, and digital analytics.
• Experience working with multiple stakeholders and managing campaign timelines.

Qualifications & Technical Skills

• Strong understanding of digital marketing fundamentals and paid media channels.
• Exposure to tracking and analytics tools such as Adjust, AppsFlyer, Branch, and Google Analytics (GA4).
• Good working knowledge of Excel and Google Sheets for reporting and data organization.
• Familiarity with digital advertising formats, creative testing, and performance metrics.

Mindset & Skills

• Strong attention to detail with an analytical approach to problem-solving.
• Curious and eager to learn new platforms, tools, and digital marketing practices.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication skills and ability to work independently.

Why This Role Matters

The Digital Marketing Associate will play an important role in supporting our customer acquisition and growth efforts. By helping execute campaigns, analyze performance, and improve marketing effectiveness, this role will directly contribute to driving traffic, engagement, and revenue growth.

This is an opportunity to gain hands-on experience across multiple digital marketing channels, work with experienced marketing professionals, and contribute to the growth of a leading e-commerce business.

Who You Are

You are a digitally curious and detail-oriented marketer who enjoys understanding what drives customer behaviour and business growth.

You are excited by data, creativity, and experimentation, and you enjoy turning insights into actions that improve marketing performance. You are comfortable working in a dynamic environment and are motivated by learning, ownership, and continuous improvement.

Must-have skills

Digital Marketing, Performance Marketing

Good-to-have skills

Paid Media Paid Search, Google Ads