FMCG Insights & Analytics Manager

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Experience: 8+ yrs

Location: India

Job Type: Full-time

We are looking for an experienced FMCG Insights & Analytics Manager to lead consumer-focused analytics and insights initiatives that support brand, commercial, pricing, distribution, and business growth decisions. The role combines FMCG/CPG expertise, Consumer Insights, Brand Insights, Analytics & Insights, People Management, Stakeholder Management, and Commercial Analytics.

The ideal candidate will be highly analytical and commercially minded, with the ability to transform complex consumer, sales, market, pricing, and distribution data into clear recommendations for business and brand teams.

Requirements

Key Responsibilities

• Lead FMCG/CPG analytics and insights initiatives across brands, categories, consumers, channels, and markets.
• Develop actionable Consumer Insights and Brand Insights to support marketing, portfolio, and growth strategies.
• Analyse sales, market share, consumer behaviour, channel performance, distribution, pricing, and promotional data.
• Lead pricing and commercial analytics, including price architecture, price trends, elasticity, competitive pricing, and revenue opportunities.
• Evaluate distribution performance, numeric and weighted distribution, channel productivity, availability, and geographic opportunities.
• Identify business growth opportunities through customer segmentation, consumer trends, market analysis, and performance diagnostics.
• Build dashboards, analytical frameworks, reports, and executive-ready presentations that communicate key business insights.
• Translate complex datasets into clear recommendations and actionable business narratives for senior stakeholders.
• Partner with Marketing and Brand teams to support campaign evaluation, brand health, consumer understanding, and portfolio decisions.
• Work with Sales and Trade Marketing teams to analyse channel performance, distribution gaps, promotions, and commercial effectiveness.
• Collaborate with Finance and Revenue teams on pricing, profitability, forecasting, and commercial performance analysis.
• Monitor FMCG market trends, competitor activity, consumer behaviour, and category developments to identify emerging opportunities and risks.
• Establish analytical methodologies, reporting standards, and best practices to improve the quality and consistency of insights.
• Manage multiple analytics projects and prioritise deliverables based on business impact and stakeholder requirements.
• Lead, mentor, and develop analysts and insights professionals, promoting strong analytical and problem-solving capabilities.
• Present findings and recommendations to senior management and cross-functional leadership teams.
• Ensure data quality, analytical accuracy, and consistency across reporting and insight-generation processes.

What Makes You a Great Fit

• 8+ years of experience in FMCG, CPG, consumer analytics, market research, business intelligence, commercial analytics, or a related field.
• Strong understanding of FMCG/CPG businesses, consumer behaviour, brands, categories, channels, and commercial drivers.
• Proven expertise in Consumer Insights / Brand Insights and translating consumer and market data into business recommendations.
• Strong analytical capabilities across Analytics & Insights, sales performance, pricing, distribution, revenue, and commercial analytics.
• Experience analysing pricing, promotions, distribution, market share, sales, and channel performance.
• Strong understanding of FMCG commercial metrics and the ability to connect analytics with revenue and business outcomes.
• Proven People Management / Team Leadership experience, including mentoring, developing, and managing analytics or insights teams.
• Excellent Stakeholder Management skills with the ability to work effectively with Marketing, Sales, Finance, Trade Marketing, Product, and senior leadership.
• Strong communication, storytelling, presentation, and executive reporting skills.
• Ability to challenge assumptions, identify meaningful patterns, and convert analysis into practical recommendations.
• Strong proficiency in Excel and business intelligence/analytics tools; experience with SQL, Power BI, Tableau, Python, or similar tools is an advantage.
• Strong project management skills with the ability to manage multiple priorities and deliver high-quality insights within deadlines.
• Commercially minded, curious, proactive, and comfortable working in a fast-paced, data-driven FMCG environment.
• Bachelor's or Master's degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related discipline; MBA is an advantage.