Senior Copywriter

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Experience: 3+ yrs

Location: Bangalore

As a Senior Copywriter, you will be the creative heartbeat behind compelling campaigns that resonate across diverse media platforms. Leveraging your mastery of Hindi and persuasive language, you will craft copy that drives brand awareness, engagement, and conversions for a broad spectrum of clients. Your strategic insights will shape storytelling for print advertisements, social media posts, and immersive scripts, ensuring each piece aligns with brand voice and market objectives. Working closely with design, strategy, and account teams, you will turn complex concepts into clear, concise narratives that captivate audiences and reinforce the brand’s positioning. By continuously refining messaging for maximum impact, you will elevate the brand’s presence in a competitive landscape and help deliver measurable results for our clients.

Requirements

• Develop high-impact copy for print advertisements, ensuring clarity, creativity, and adherence to brand guidelines.
• Craft engaging social media content, from captions to micro-ads, that drives interaction and aligns with campaign goals.
• Write scripts for video and audio productions, translating brand messages into compelling storytelling formats.
• Collaborate with creative and account teams to brainstorm concepts and deliver creative briefs tailored to client objectives.
• Conduct research on target audiences, industry trends, and competitive landscapes to inform copy strategies.
• Edit and proofread all copy to ensure consistency, accuracy, and a polished final product across all languages.
• Manage multiple projects simultaneously, meeting tight deadlines while maintaining high quality standards.
• Provide creative direction and copy guidance to junior writers and interns, fostering skill development and consistency.
• Analyze campaign performance data and adjust messaging to optimize engagement and conversion metrics.
• Stay updated on evolving linguistic trends in Hindi and digital communication to keep copy fresh and culturally relevant.
• Proven experience as a copywriter with at least 3+ years in a dynamic, fast-paced environment.
• Exceptional command of Hindi, including nuanced usage suitable for diverse audiences.
• Demonstrated success in creating integrated campaigns across print, digital, and social media platforms.
• Strong scriptwriting abilities for video, radio, and OTT content, with a portfolio of completed projects.
• Ability to translate data insights into creative strategies that enhance campaign performance.
• Excellent editing and proofreading skills, with a meticulous eye for detail.
• Collaborative mindset, thriving in cross-functional teams and providing constructive feedback.
• Time-management prowess, consistently delivering high-quality work under tight deadlines.
• Adaptability to changing brand narratives and ability to pivot quickly in a fast-moving market.
• Passion for storytelling and a deep understanding of cultural nuances in Hindi language marketing.