Sr. Sales Manager
Confirmed on the employer's own hiring board on Oct 18, 2026. First seen by Alion on Oct 17, 2026.
Position Title: Sr. Sales Manager
Location: Candidate must be based in LA. California (covers entire state: North, Central, LA and South).
Reports to: Director, Sales
Direct Reports: 8
Scope / Brands: Wella Professionals, Nioxin, Sebastian, Clairol, OPI & GHD
ABOUT THE WELLA COMPANY
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
For additional information about the Wella Company please visit www.wellacompany.com.
THE ROLE
At Wella, we want to be the best partner to salons. The Regional Sales Manager for the Midwest is responsible for leading, developing and recruiting a direct sales team that services professional beauty salons and schools throughout Ohio plus cities within bordering states. The Midwest team sells the full professional brand portfolio to include Wella Professionals, Nioxin, Sebastian, Clairol Professional, Color Charm, OPI and GHD. The position requires a significant amount of customer interface, people leadership, and regional travel.
This position is accountable to lead the team to increase market share by prospecting and gaining new salon and school doors, as well as to deliver business targets within a defined budget with existing customers. The regional sales manager will maximize the market’s education capacity through hardwiring with the education team to ensure customer strategies are developed and executed with excellence. The demonstration of strong situational management skills and company stewardship are required to develop a high performing organization that is productive and continuously growing their capabilities.
KEY RESPONSIBILITIES
- Deliver KPIs: accountable to set and deliver monthly/quarterly/annual targets cascading from leadership to ensure the team meets/exceeds business and sales targets
- Team Management: Identify the capability and motivation of your team members and tailor your management approach to create an action plan for each individual.
- Coach team to develop sales mastery and implement protocol and standards.
- Operate with excellence: Keep the team focused on priorities, track KPI’s, prioritize co-riding and completion of coaching sessions, lead area sales meetings, role-model by demonstrating.
- Deliver results via HPO execution and building capabilities.
- Strategic Industry Relationships: Develop and maintain strategic relationships with key stakeholders and industry decision makers (e.g. Key Salon Accounts, Guest Artists, Schools)
- Responsible for personal participation/leadership in industry associations
- Represent Wella Company in professional industry forums in public, on-stage, and digitally through events, shows, programs, meetings, etc.
- Data and Report Management: Development of the territory, team and customers requires strength in data analytics by leveraging business reports and frontline digital tools that help identify trends, standards of excellence, forecasts, strategies, gaps and productivity action plans. In addition, customization of reports, presentations and proposals is integral to gaining alignment with both internal and external customers.
EXPERIENCE
- Accountable for the success of the region - even when not everything is under control; intensely driven & tenacious, determined to get over obstacles in the path of goals
- Self-starter and ability to work independently with clear focus on deliverables
- Owner mindset, as if it was your name on the door, as if it was your money being spent and your reputation on the line
- Always pushing for more and set higher, braver targets, but never at the expense of ethical behavior and safe ways of working
- Effective prospecting and sales skills
- Experience in using a consultative approach to business development
- Very organized and operating with high level of discipline
- Ability to work with all levels of the organization
QUALIFICATIONS
Essential:
- 5+ years’ experience in Outside/Field Sales
- 3-5+ years of People Leadership experience
- Bachelor’s Degree
- Demonstrates advanced computer skills - Microsoft Office - PowerPoint, Excel, Word. PowerBI experience preferred.
- Strong leadership, thinking and problem solving, initiative and follow through
- Excellent oral and written communication skills, digitally savvy, and results oriented
- Self-starter and ability to work independently with clear focus on deliverables and KPIs
- Strong data management/analytics skills - Power BI experience is a plus
- Up to 40-50% overnight travel in field that can include weekends
- Able to travel via air for training and sales meetings at minimum 1-2 times per year
- Valid Driver’s License
- Beauty Industry experience preferred
We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $110,000-$120,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
NOTICES
- All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
- If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email [email protected]. This email account will not respond to inquiries regarding the status of a candidate’s application.
- Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
- Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.