Product Marketing Senior Manager
Your wellbeing, our mission. Join a company shaping a healthier world.
GET TO KNOW US
At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep-all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.
We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.
Join us in redefining the future of wellbeing!
THE OPPORTUNITY
We are hiring a Product Marketing Senior Manager for our Product Marketing team in São Paulo, Brazil!
As a Senior Manager in this AI-first Product Marketing role, you will own the messaging, positioning, and go-to-market strategy for our most technical B2B products - by embedding AI into every step of the workflow. You will consolidate product documentation, internal data, and market research into a single AI-queryable knowledge hub to sharpen positioning and plan high-impact launches. In this highly cross-functional role at Wellhub, you will partner with Product, Revenue, and Marketing to translate complex capabilities into simple, value-driven narratives that boost adoption, pipeline, and retention. By designing AI workflows that scale research, content generation, and execution, you will raise the team’s output and set the standard for modern product marketing.
YOUR IMPACT
- AI-Powered GTM: You'll build AI systems to scale and sharpen GTM across the funnel, from research and customer insight synthesis to content creation and campaign execution, helping the team move faster without trading away quality. You'll treat these workflows as product: build them, improve them, and share them so the whole team gets faster.
- Incredible Storytelling: You'll take highly technical product capabilities and translate them into simple, value-driven narratives that resonate with non-technical audiences - using AI to test, sharpen, and tailor the story to each market and audience.
- Exceptional Writing: You’ll craft value messaging that captivates, educates, and converts: positioning documents, website copy, landing pages, ad copy, emails, sales collateral, videos, blog content, case studies, and more with AI as a drafting and iteration partner that lets you produce more, faster, at a higher bar.
- Cross-Functional Management: You’ll collaborate closely with a talented team across marketing, product, and revenue to develop communication strategies and launch campaigns.
- Product & Customer Insights: You’ll monitor product and campaign performance, using Ai to synthesize customer feedback and competitor signals at scale and turn them into sharper positioning and faster optimization
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.
WHO YOU ARE
- A seasoned product marketer with a track record of executing successful product and feature launches.
- An AI first operator. You don't just use AI tools - you build workflows and systems with them.
- An exceptional project manager with experience executing global end-to-end marketing strategies and programs.
- A strong understanding of digital marketing, growth, product management, & people enablement best practices.
- Excellent written and verbal communication skills and the ability to sell ideas through creative & innovative presentations.
- A unique balance of creative skills and technical depth - you understand how different products and technologies work together.
- A preference for working collaboratively across functions, departments and organizations.
We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in Product Marketing and advanced English are mandatory requirements.
WHAT WE OFFER YOU
With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life.
Our flexible benefits program allows you to customize some of the benefits according to your needs!
Our benefits include:
WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.
HEALTHCARE: Health, dental, and life insurance.
FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office.
FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work-it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
PAID TIME OFF: It’s important to take time away from work to recharge. Employees receive vacation after 6 months and an additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!
PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here.
Want to see what it’s really like to work here? Follow us onInstagram@lifeatwellhub and watch our team video onYouTube!
Diversity, Equity, and Belonging at Wellhub
We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.
Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.
Questions on how we treat your personal data? See ourAviso de Privacidade para Candidatos.
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