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Salary
$129k – $261k per year (Estimated)
Location
In office (Chicago, United States, Tampa, Austin, Waltham, Philadelphia, Princeton, Indianapolis, Greenwood Village)
Seniority
Staff · 10+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Founded in 1982 in Portland, Oregon, Wieden+Kennedy is one of the world's largest independent advertising agencies. The company is globally renowned for creating provocative, culturally impactful marketing campaigns for major international brands, most notably coining Nike's iconic "Just Do It" slogan. Operating offices across North America, Europe, and Asia, it provides full-service creative, strategy, media, and production services to shape consumer culture.

Shape how trusted clinical content evolves for the next generation of AI-enabled clinical decision support.

At Wolters Kluwer Health, the UpToDate suite is grounded in rigorous, evidence-based clinical knowledge. As AI changes how clinicians search, interpret, and apply that knowledge, our content strategy mustevolveso contentremainsauthoritative, traceable, structured, and ready for responsible AI-powered experiences.

As Director, Product Management, Content Strategy & AI Readiness, you will be a senior individualcontributorproduct leader responsible for defining product strategy related to content standards, structure, metadata, feedback loops, and AI readiness. You will partneracrossProduct, Editorial, Clinical, Editorial Operations, Engineering, AI, and Analytics to translate content needs into clear priorities, platform requirements, and measurable outcomes. This role helps ensure clinician editors and contributors have workflows and capabilities that allow them to focus on high-value work: clinical insight, evidence synthesis, content creation, and expert curation.

What You'll Do

  • Define the content product strategyrequiredto support responsible AI-enabled clinical decision support experiences.

  • Establish roadmap priorities for improving content readiness for search, retrieval, answer generation, source grounding, and user workflows.

  • Translate content standards, quality expectations, editorial needs, and AI-readiness requirements into scalable product priorities and platform requirements.

  • Lead the evolution of content rubrics and standards in partnership with clinical, editorial, product, and AI teams.

  • Build feedback loops thatidentifycontent gaps, quality issues, user pain points, and opportunities to improve content usefulness.

  • Define requirements for content structure, tagging, taxonomy, metadata, source traceability, and authoring workflows.

  • Partner with Editorial Operations, editorial platform, and engineering teams toidentifyworkflow and tooling needs that make structured content creation, curation, review, and maintenance easier and more scalable.

  • Drive alignment across product, editorial, clinical, engineering, AI, commercial, and leadership stakeholders.

  • Communicate content strategy, priorities, tradeoffs, and impact clearly to senior and executive stakeholders.

What You'll Bring

  • 10+ years of experience in product management, content product, platform product, editorial strategy, knowledge management, taxonomy, healthcare content, or related areas.

  • Demonstrated ability to set product strategy, influence executive stakeholders, and lead complex cross-functional initiatives as an individual contributor.

  • Strong understanding of content quality, editorial workflows, structured content, metadata, taxonomy, or knowledge systems.

  • Ability to translate complex content and platform needs into product requirements, prioritization frameworks, and measurable outcomes.

  • Strong analytical skills and ability to define metrics, feedback loops, and decision frameworks.

  • Excellent communication and storytelling skills across product, editorial, clinical, technical, commercial, and executive audiences.

Preferred Background

  • Experience with healthcare, clinical, regulatory, orprofessional-informationcontent.

  • Experience with AI-enabled search, question answering, retrieval, content platforms, editorial tooling, or knowledge graphs.

  • Familiarity with responsible AI, source grounding, content evaluation, or human-in-the-loop review workflows.

What Success Looks Like

  • Content strategy is clearly connected to product quality, clinician trust, customer value, and responsible AI.

  • Cross-functional teams are aligned on the content capabilities and workflow improvements needed to support AI-ready clinical knowledge.

  • Content standards and rubrics become clearer, more measurable, and easier to operationalize.

  • Content is increasingly structured andmaintainedin ways that improve AI-enabled product experiences.

  • Clinician editors and contributors have clearer workflows and enabling capabilities that help them focus on expert judgment, evidence synthesis, content quality, and clinical insight.

#LI- Hybrid

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$166,900.00 - $298,300.00 USDThis role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

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